In December 2017, The OneIranian started its cooperation with Pars Sazeh Company regarding the market research project and opportunity studies of Sparrow Rasht.
At first, the studies of Urban Future documents were put on the agenda of The One’s study team in order to get to know the features of this city, the approved urban and development plans and the regional development model. Examining tomorrow’s documents, like a comprehensive and detailed plan, is one of the most important steps in the process of opportunity studies, because these rules and features cannot be ignored in the creation of final concepts.
In the next step, The One`s market research team went to Rasht city to start their field research. Field research or Market Research in the Sparrow project of Rasht city includes three main categories, the purpose of which is to fully understand the people of the city and competitors and the real patterns of development and growth of the city. Studying and examining the physical, economic and social characteristics of different parts of the city, classifying activity and business cores, collecting specifications related to the price and type of assignment of commercial, administrative and residential units, examining and identifying potential competitors in different parts. A performance including built and operating projects and projects under construction, examining needs, deficiencies and growth potentials and interviewing different groups of citizens or people familiar with this city; It has formed the headlines of field research.
The next part of this study is the explanation of the functional characteristics, standards and national and international case examples regarding all the intended uses in the creation of development scenarios. Update concepts and new standards of construction, operation and management should always be considered as models for the development of a successful project, so that on the one hand the needs of the target group are well met and the attractiveness of the project increases in terms of innovation and creation of new concepts. And on the other hand, avoid possible mistakes and errors in project definition.
The last part of these studies is the explanation of the planned development scenarios for the project. In creating development scenarios, market needs, employer preferences, real estate market events and development standards and concepts were taken into consideration and discussed and exchanged opinions about them in joint meetings in specialized working groups. Financial analysis in each phase of the development of scenarios has provided a better understanding of the positive and negative points and the comparison between the scenarios for the employer and the members of the specialized working group and the management working group.
Finally, the best scenarios with the aim of creating the best possible option for the development of the project were provided to the employer so that they can make the best choice and decision regarding the project according to the fundamental strategies of their organization. as an inseparable part of Iran’s construction industry, The one Iranian completes market research services and opportunity studies related to construction projects by taking advantage of group experiences, collective wisdom and expert knowledge so that the outcome of the project is the complete satisfaction of the client along with compliance Bring the necessary frameworks and standards and reflect the employer’s preferences.
