Chitgar residential town with the former name of Imam Reza (AS) township is located in front of the Thousand and One Nights big project in the 22nd district of Tehran. This modern town with educational, medical, sports, cultural, etc. uses is located on a land of 180 hectares and it was renamed after the start of the activity of The One Iranian company. The main goal of building this project is to realize the livelihood plan of providing housing for respected employees and retirees with the construction of 20,000 residential units.
After the success of Doan’s performance in the Irfan project in Region 22, various employers and owners from this area, including the respected employer of Chitgar Residential Town, approached The One Iranian Company. The financing of the project was faced with many problems.
Project problems at the time of cooperation:
Some of these problems were:
1. The very low value of the stock price that the employees had paid from their pension and employee slips compared to its real value.
2. Failure to sell project shares by shareholders,
3. Project financing and the negative effects of inflation on the value of the sold shares.
4. Delay in delivery of some sold shares,
5. Dimensions of the project
6. Obligations to previous shareholders; It was one of the other problems facing the project.
The One Iranian Company in order to promote and manage this project from its subsidiary brand; That is, the Avangard Iranian company, which was established to carry out economic projects, used and employed the forces trained in the The One company and the Irfan project with a completely separate chart and, of course, with the policies of the The One think tank in this project. Due to the nature of the project for the first time
We have reached the goal.
In this way, all planning and strategies to achieve our goal; That is, we have started turning the project into the busiest sales project in Iran and creating queues for people to buy.
By determining accurate and regular sales and marketing strategies and by establishing a sales office in the project area and creating a queue of applicants with the coordination of the employer and without the knowledge of others, we were able to return the stock price to its original and real price and give a new life to the purchase and sale of stocks. let’s forgive
Some of the important and effective branding measures for the success of this project are:
- – Implementation of project introduction signs in the town,
- – Changing the name of the project from Imam Reza town to Chitgar residential town.
- – Naming all building blocks, changing the name of the construction company from Omran Hadi to Omran Chitgar Development.
In this project, we were able to sell 1000 residential units. With the economic injection that took place at that time, we will deliver more than 1200 residential units to the shareholders. The One Iranian Company was ready to deliver another 9-10 thousand residential units in the next 2-3 years, when the contract was terminated with the full satisfaction of the employer and despite the recommendations of our company.
This project is one of the most memorable projects of The One Iranian and Avangard Iranian company, during which it was able to break all the previous records of Avangard, including the number of employees employed in the project, the number of sales offices, creating queues of people to buy, etc. . Also, cooperation with Darug company in advertising is one of the other good experiences of this project for our company.
