Forecasting and creating exceptional opportunities in the 6th district of Tehran with the The One Iranian market research team

As a marketing and sales consultancy in the real estate industry, The One Iranian Company has undertaken the opportunity studies of the well-known and tall Millinium Tower project (third millinium) located in the Sixth District of Tehran.

Opportunity studies are part of strategic business planning and are done before producing a new product or service. In this way, the market can be evaluated for possible profit and income from the creation of this business One of the most important factors that are investigated in opportunity studies is the forecast of demand for the product or service that is going to be launched in the market.

The One Iranian Company is the only professional service group in the field of real estate that provides efficient solutions related to this field by relying on in-depth knowledge of marketing and sales and conducting detailed and complete studies.

By conducting opportunity studies in a short period of time, The One Iranian Company presents choices to the investor that are the best possible options according to the abilities and limitations of the employer group, the current conditions of the real estate market, current knowledge and experience. For several years, this team has been considered as a consultant. In fact, in opportunity studies, The One Iranian advises her employers in areas where employers can be informed about the identity that fits their project physically, the definition of the best possible uses for the project. It also provides a clear perspective on the best method of financing by relying on the knowledge of financial analysis according to the economic conditions of the day in the best time frames for selling or handing over to its customers. Finally, the project’s need for marketing, branding and sales tools is provided to employers in the form of opportunity study packages.

The Millinium Tower or the Third Millinium is one of the tallest towers in Tehran, with a height of more than 100 meters, which is located on Sheikh Baha’i Street and near the Tehran International Tower, depicting a wide view of the sixth district. Millinium Tower with 34 floors is located on a land with an area of ​​15200 square meters and an infrastructure equal to 123000 square meters.

Opportunity studies are presented during a field and library process in the form of comprehensive reports of all the cases that inform the employer about the current conditions and status of the project and the region. This initial notification of the project owners gives the consultants and experts of the The One team the opportunity to process all the proposed scenarios. The One marketing team in the opportunity studies section of this project, according to its working process, has fully mastered the 6th region and the studied area. Examining all key administrative, commercial and residential, recreational uses, as well as multi-purpose uses, identifying competitors and checking their facilities and disadvantages, advantages, and determining and checking the updated prices of uses at the regional level from the services of the market research team Is.

Social and cultural characteristics, analysis of demographic characteristics and type of regional texture, investigation of traffic arteries at the regional level are in the program of The One research team.

District 6, which, on the one hand, is geometrically located approximately in the geographical center of the city of Tehran, and on the other hand, in terms of location and proximity to the old center of gravity of the city, under the influence of the measures taken by the first Pahlavi regarding the development of Tehran and with the transfer and movement Gradually, the location of the city center towards the north and northwest, since the 40s, it has gained spatial centrality. The mastermind of government, decision-making system, public administration and also the engine of Tehran’s modern business-economic system is located in the Sixth District.

Another measure of this team is to prepare a questionnaire with the theme of facilities of administrative offices and concepts of administrative centers. This action has been done for the first time by The One Iranian company with the aim of getting to know more about the points of view of all the people who somehow deal with office spaces and offices in Tehran. The questions of this questionnaire were compiled in two series according to the statistical population of managers and owners of administrative offices, as well as employees, and were sent to 100 high-ranking managers from various organizations and 200 employees of various organizations in the private and public sectors. . The purpose of preparing this questionnaire is to examine the opinions of business owners and managers about offices and all the facilities used in these offices to improve the concept of offices.