One of the smart actions of the Citadium brand development management team is to hold regular meetings of professional working groups in order to advance operational goals in increasing the popularity of Citadium chain shopping centers, which are currently being built as a missing link in the construction and operation of shopping centers. Deemed to be. These meetings are held on a weekly basis with the presence of builders, investors, development managers, operation managers and the design and architecture group at the head office of The One Iranian Company, with the focus on improving the quality level in various service and construction sectors, achieving the envisioned goals. It is in the brand and promotion of the implementation process of the project.
Among the issues raised in these meetings, the following can be mentioned:
Among the challenges of these meetings, we can point out the reduction of the useful commercial area and the increase of shared spaces and common areas, which is justified by the unique plans of the beneficiary group with the approach of building suitable social and recreational spaces with the presence of families. The management team of the collection with successful experience in managing international shopping centers is well acquainted with the needs of its audience and in order to align the needs of the market in the discussion of designing the collections, it makes constructive suggestions in the said meetings.
The market research members of The One Iranian Company agree with the group of architects of the collection by classifying the socio-cultural issues of the cities, including the customs, rituals and culture of the people of the cities that host the Citadium branches. These proposals are proposed in order to add complementary uses of the commercial space, looking at the needs of the city and matching with the strategies of the Citadium brand.
In these meetings, at the same time as the construction process, the contractors raise the issues and problems of the project, such as choosing the best materials available in the market, and with the collective wisdom of the group, the best solutions and technical opinions of experts are presented. also, in order to improve the quality of construction and comply with safety and security indicators in construction, such as fire extinguishing, earthquake resistance…. consultants from outside the group provide the necessary guidance for Citadium branches in each city in each meeting to do
Considering the strategies of the development management team and the anchor-oriented nature of Citadium shopping centers, the presence of Hyperstar brand managers as the main anchor of the complex in these meetings is considered important. Due to the high area of this brand and its consideration as an important daily shopping center and the important role of Hyperstar in the first phases of operation, Hyperstar managers attend these meetings to report the construction process and physical progress of the project and also They share technical-engineering problems and, taking into account the creation of a high platform for the presence of Hyperstar, they participate in the design and arrangement of classes of classes where Hyperstar is present.
In many shopping centers, the issue of handing over and using the units is assigned after the completion of the construction process. While successful examples in the world show that this issue should be considered from the beginning of project design. Looking at this issue, the professional management of Citadium brand development has taken into account the position of Citadium operation from the beginning of defining the brand and starting the construction of projects in the management team, and the necessary management frameworks for operation are presented and updated in these meetings.
The One Iranian company, the creator of the Citadium brand, plays a role in the Citadium chain of goods, which are built with the aim of creating a good feeling and a modern and fresh experience of shopping combined with entertainment and being in a lively atmosphere for the presence of families in the big cities of Iran. has taken over the development management and this is the first time in the country’s history that shopping centers are built as a chain and managed under integrated supervision.
The main investor group of the project is Boka Holding, whose sub-sets include the reliable and well-known brand of Mihan Factory. Also, Eshel Company, as an operator with 10 years of history and unique and international experience, has been with the development management team since the beginning of the project.
For more information, visit the Citadium website: