Influencer marketing means marketing by people who can influence the thinking and decision-making of the public. These people can include actors, singers, athletes, writers… In this way of marketing, the influencer, in exchange for the amount he gets from a company, person or brand, undertakes to promote the product, service or brand indirectly. Here, the influencer in some way endorses the product or service related to the brand or says that he is satisfied with using it. In most cases, this is done through social networks. It means that influencers, through their many followers, can influence the buying power and decision-making of followers and encourage them to buy the products or services they want from a specific brand.

The main components of influencer marketing

1) Finding influencers who work in the field of your product or service.

2) Arranging the marketing campaign through the found influencers.

3) Organizing a second marketing campaign for influencers with the aim of informing more customers

4) Monitoring the parameters to reach the desired sales amount or attract the desired number of followers

The purpose of influencer marketing

Increasing the credibility of the market, increasing conversations about a brand and increasing the sales of products and services are among the different goals of a marketer for using influencer marketing. For this reason, the evaluation of this type of marketing is done by measuring different criteria. Influencer marketing has many benefits for your brand:

1) Public exposure: Influencers are able to show brand ads to millions of consumers through their social media channels.

2) Original content: Influencers produce original and influential content for brand content marketing.

3) Consumer confidence: Influencers have a deep relationship with their fans and these people believe in the opinions of their desired influencer.

Example and application of influencer marketing

Daniel Wellington Company

The influencer marketing method of this brand is that it asks famous people to support its brand in exchange for a payment. He also sometimes sends gifts to new influencers and asks them to take a picture of themselves wearing the watch. Using this method, this brand promotes not only a product but also a lifestyle. Currently, the hashtag of this brand has been used more than 1.3 million times in social networks and the number of its followers is more than 3 million people.

Mercedes Benz Company

Benz company is a good example of using influencers to tell the story of the brand. The brand collaborated with a famous Instagram influencer and produced a 360-degree video. This video was filmed from the point of view of the influencer driving a Benz car and it conveyed the feeling of driving this car to the audience and showed that it is not necessary to always use old techniques in influencer marketing and creativity can have its effect. to multiply