Derak

Derak Shiraz is the first project of The One Iranian company in 2016. Cooperating with the housing investment company in this project is Dovan’s first activity as an exclusive marketing and sales agent.

At that time, the housing investment company was considered the largest construction complex in the country, which was the result of three facts: the large area of the built projects, the geographical extent of the projects in the provinces of the country, and the presence of this complex in the stock market and the conversion of all branches its subsidiaries to the company.

The background of the activity of the housing investment company before the start of cooperation with The One Iranian Company has always been in close connection with the services provided by the housing bank such as housing loans, and this caused the projects of this company to always face “queues of buyers”. or in other words: the mentality of the managers of this organization until this point in time has been based on welcoming more than their expectations to buy from the organization’s projects.
But, what is meant by this period of time and under what conditions did The One Iranian company manage its first experience in marketing and sales engineering?

The first point is that at the time of The One’s cooperation with its first employer, Housing Investment Company, the topic and professional field of marketing and sales engineering was considered a very unknown and new topic compared to today. Even now, many activists in the construction industry are still unaware of the services provided by real estate consulting companies or have little respect for it; At that time, this recognition was almost zero and presence and activity in this market was considered very difficult. Maskan Investment Company had decided to cooperate with Pars Maskan Company as one of its subsidiary companies to manage marketing and sales activities.
Coincidence with the “global recession” is the second very remarkable feature of this period. The economic conditions and the housing market in Iran at this time (whether considering the global recession or ignoring it), which coincided with the ninth presidential administration (the presidency of Mr. Ahmadinejad), were in a very sensitive situation. . At this time, the issue of Mehr housing and the government’s decisions to provide cheap housing to different sections of the society and to control housing prices were brought up and the housing market suffered a severe recession (housing market recession).
Housing prices have decreased drastically and it was considered very difficult to predict the appropriate pricing according to the market conditions. (Riddle: In what range is the price of housing acceptable to the people, what should the price of the drak be?) As a result of the government’s propaganda and especially the statements of the then minister (Mr. Mr. Nikzad) and encouraging the society to wait for housing to become cheap and free. The desire of people to buy and invest in housing had decreased a lot.
One of the biggest complications of the Derak Shiraz project at the beginning of the The One team’s cooperation can be considered the type of contract concluded between the housing investment and the previous buyers, in which there was the possibility of termination; This means that every buyer had the ability to cancel the contract at any time and receive the amount paid along with bank interest. In this case, all the previous buyers considered the best situation before them to cancel the contract and receive their money!
Derak Shiraz was designed and under construction as one of the largest projects defined by this complex in 6 blocks A-B-C-D-E-F this year. At the time of The One’s cooperation with housing investment, Blocks A and C had more physical progress than other parts of the project, and some of them had been assigned, but overall the physical progress of the project was very low and there were delays in construction, etc. It was considered to be in accordance with the planned physical development program. Even with the assumption of speed in the construction of blocks A and C, the conditions of construction workshops in other blocks were such that the constructed towers were not in a suitable condition for living.
In the same situation, among other complexities of the project, we can mention the proximity and proximity of Derak to the completed APS project, which was built by one of the large international builders named Al-Khouri Group, with very high quality and excellent materials and facilities and The facilities were up-to-date and it was considered as a very fierce competitor in the region (although it is important to mention that the managers of this project were also in crisis and confusion regarding the pricing of residential units and predicting potential buyers).
In this situation, the One Iranian running team started its activity in Derak Shiraz…
Derak Shiraz project is located in Maali Abad, Shiraz; At that time, Ma’ali Abad did not have the urban development and prosperity it has today and was considered only as a route to reach the promenades and exhibitions around the city. In this regard, our first action after entering the project was to change the mentality of potential buyers towards the location of Maali Abad area. According to the market research and the correct forecast of the growth of the housing market in this area, The One Iranian succeeded in introducing the developing neighborhood of Maali Abad as a residential area with high growth potential and according to his smart forecast. Due to the prosperity of this area, the popularity of the project will increase among the people.

One of The One’s brilliant actions in the Derak project is the formation of the first focus group in the construction industry in order to study the habits and preferences of the audience group and, as a result, modify the product according to the identification of these patterns. The result of the formation of this focus group was the identification and precise determination of the targeted decile of the audience, which included a specific and relatively small statistical community and was appropriate to the conditions of the project and the pricing was appropriate to this particular decile. This effective action in the sales process of the project is called “Pricing and determining the terms of payment according to the method of the buyer’s mentality (value-oriented)”, which can be considered the main key to Dovan’s success in the Derak project.

By developing a marketing campaign and program in this direction with the idea of “giving the target community the opportunity to own a house” with the main tools of sms marketing and flash sms (for the first time in the construction industry), we were able to enter the market in the housing crisis. This was the time due to the concerns caused by this crisis, the respected employer of the project repeatedly announced the order to stop sales to The One’s team. Our team succeeded in designing a price model by using the opinions of financial management experts and using the latest financial software so that people can buy units according to their capital. This price model offered different payment packages to the buyers by using the installment periods and the amount of advance payment determined by the employer’s team, and on the other hand, it was completely consistent with the employer’s budgeting and was able to meet the realities caused by the problems of the crisis. to fix

By inventing new solutions, The One Iranian managed to increase his sales beyond the set sales goals in each phase. As The One’s first work experience, Derak’s project went strong and the team managed to keep all previous clients and dissuade them from canceling the contract.

Accepting risk was the most important point that The One learned from Derak Shiraz as his first work project.

Derak Shiraz residential complex is built in one of the best parts of Shiraz city with a view of the beautiful Derak mountain. This complex was built by the design of the proud and renowned Iranian master Mr. Seyed Hadi Mirmiran. Derak complex has residential units as well as several commercial units.

about Derak shiraz Project

The South Housing Investment Company is one of the subsidiaries of the Housing Investment Company, which was established in 2016 from the merger of the Southwest, Kish and Hormozgan branches in order to operate in multiple areas. Derak complex is one of the unique projects of South Housing Investment Company in Shiraz. This company has been able to take advantage of its unique capabilities in high-level construction, modern technology and knowledge and many years of expertise of managers, engineers, professional experts and also by having the expertise of top companies to complete this unique project. Build with the most advanced technology in the world.

rest of Information:

Derak complex consists of several separate buildings, whose names are indicated in the plan below.

The residential units of this complex are designed with various sizes (minimum size of 76 square meters and maximum of 245 square meters) and are built as 1, 2 and 3 bedrooms as well as 2, 3 and 4 bedroom duplexes.

In the design of this complex, an effort has been made to provide a set of facilities and facilities for the respected residents. Some of these facilities are as follows: