The One Iranian Company, with the necessary investigations for Ayman Tabriz construction project, changed the name of this project to Navia. In the field of marketing and branding services, The One also cooperates with projects in the fields of naming and renaming in the direction of development. This name is chosen according to the brand identity, values and promise that the brand gives.
نام برندها باید تداعی‌گر آن برند باشند و نقش مهمی را در برندسازی ایفا می‌کنند. شرکت دوان با توجه به ارزش‌ها و ماموریت پروژه نام «ناویا» را برای آیمان برگزید. ناویا کلمه‌اي با ریشه ایران باستان به معنی کشتی، سفینه و ناو است. کشتی، وسیله‌اي براي عبور از آب است. اگر نباشد، نمی‌توان از آن فضا عبور کرد و حرکت متوقف می‌شود. این نام با نگاهی به خدمات و مزایای پروژه انتخاب شده است چرا که آسایش و رفاه در این پروژه، نکته قابل توجهی است. حرف الف در کلمه ناویا دو بار تکرار شده که معنای آرامش خانه را درون خود دارد و از این جهت هم دوان به تلفظ و احساسی که به مخاطب خواهد داد، فکر کرده است.
Naming services is a branch of branding that The One Iranian company has been moving towards in projects for years and has a brilliant track record in this field. The name of the project has a significant impact on the way it is going to be built in the future.
There are always difficulties during life and it is the safe environment of home and family that helps people to pass through these difficulties safely. Navia has provided this meaning and possibility together. Ayman was a beautiful name that was chosen by the employer, but considering that the project had long-term goals and we had to consider strategies appropriate to the project, this name was changed. The suggestion of the name Navia from the side of The One company was because if the project takes a step towards development in the future and enters other cities, this name will be comprehensive and will fully include the values and goals.
The important point is that change always requires courage. The courage of the employer in this project to change the name was commendable and one can always learn from these cases during the work. Navia is a collection of beauty and peace. a place where every person wishes to have a home; Strong, cozy and encouraging. The best place to live is Navia. Everyone should have a Navia.
Navia project will meet the needs of housing in Tabriz as a multifunctional complex, including residential towers and administrative, commercial, service, cultural, educational and medical buildings. The features of this project are the use of experienced forces and the use of new methods and methods to advance the project. The main goal of Navia development is the urban regeneration of the old neighborhoods of Tabriz city with a “work and life” approach. The Navia project aims to create a new concept of living in towers or residential complexes in which shared social life plays a vital and main role.
برای گرفتن اطلاعات بیشتر درباره پروژه و خبرهای بعدی آن با شماره 021-96667296 تماس بگیرید.