Guerilla Marketing

Guerrilla Marketing is a type of marketing activity to launch a marketing campaign with low cost and high effectiveness (compared to the cost spent). This term was first used in 1984 by Jay Conrad Levinson in the book “Guerrilla Advertising”. The term guerrilla marketing was inspired by “guerrilla warfare,” which includes strategies used by military forces. This type of advertising is highly dependent on unusual marketing strategies, energy and imagination. Guerrilla Marketing is suitable for small businesses that want to generate a high share of voice at a low cost.

This type of advertising is highly dependent on unusual marketing strategies, energy and imagination. Guerrilla Marketing is suitable for small businesses that want to generate a high share of voice at a low cost. According to Kaden’s definition, guerrilla marketing is the achievement of conventional goals (such as profit and satisfaction) with conventional methods (such as investing energy instead of money). Perriott in 2006 defined guerilla marketing as a way to achieve the highest level of impact and visibility at the lowest cost to the organization. The father of guerrilla marketing, Jay Levinson, calls it unconventional marketing to get the most results from the least resources.

The difference between guerrilla marketing and other marketing communications:

Guerrilla marketing is differentiating from other promotional tools, the parameter of surprising or surprising the audience, which has made it one of the most popular marketing strategies in the current era. The most important difference between guerrilla and traditional marketing is its mental state, in guerrilla marketing, one seeks to use new channels and methods to attract the attention of new consumers and increase brand awareness. Guerrilla marketing tactics are designed to accelerate profits; without making a huge investment based on time or cost.

The benefits of using a guerrilla marketing strategy

low budget

Guerrilla marketing has a lower cost than other types of marketing, and on the other hand, due to the potential of being seen, it can easily attract attention. Although these campaigns have a higher cost at the beginning, but considering that this cost is done only once, they are more cost-effective than other marketing models. After the event is ready, marketers wait for their audience to talk about the event to increase brand awareness and sales.

The power to remember

When you use guerrilla marketing campaigns, you are trying to introduce your brand and company to a large number of people. These people include customers, potential business partners, and even competitors. Guerrilla marketing gives you the opportunity to expose people to something very special that is completely different from the other routine and annoying ads they see every day and get tired of. Not all sales will happen quickly, but it should be noted that this is a long-term strategy. When you create a memorable experience for your audience, your chances of them coming back increase.

Surprise elements

Some customers walking into the store are on a tightrope. They are not interested in face-to-face interaction with sellers and customers and are always afraid of being forced to buy something. With guerilla marketing, you don’t stick the advertising label of your product on the customer’s face and force him to buy. You offer them an experience in exchange for their attention. I bet the people who drove the Volkswagen sedan had no idea that this was part of a marketing campaign by the car company, and I can guarantee that the experience will not be erased from their minds.

Leverage your team’s potential

Marketing is a creative industry in which professionals with different backgrounds are present. Guerrilla Marketing gives your marketers the opportunity to brainstorm ideas where there are no limits. Your employees have the opportunity to think big and beyond social media or TV advertising campaigns. This ultimately increases the creativity of your team.