“Firm belief in the characteristics of the project and confidence in its success is the main key to success in sales.”

Atlas Kish residential-coastal towers were handed over to The One Iranian Company in 2013 due to the successful history of cooperation with the client of the project, Iranian Atlas Company, to carry out all marketing and sales affairs.

At that time, the client’s insistence on the one-stop sale of the project led to The One Iranian terminating her cooperation in this project after seeing the client’s preferences and despite presenting various proposals in the field of one-stop sales. In 2013, after organizational changes in Iranian Atlas company and their renewed approach to retailing in Atlas Tower, Kish, The One Iranian’s cooperation in this project was resumed.

The most important challenges we faced at the time of entering the project were the lack of management integrity, the negative mentality of the audience towards the project, and the lack of proper pricing of residential units.

Due to the formation of the sales team in the absence of The One Iranian, there was no integrated management strategy regarding marketing and sales activities, and therefore the pricing and confidentiality of pricing information in the market have suffered many problems, and this has caused many disruptions in the sales planning process for It creates the Iranian running team.

On the other hand, the multiple changes of the employer’s approach led to the creation of a negative mentality among local people and residents of the region and reduced the popularity of the project among the audience.

another point is that the employer did not consider special recreational facilities for these towers in the space construction of the project, and this caused many experts to prohibit The One’s team from accepting this project.

At this time, The One Iranian conducted extensive market research in several phases to ensure the success of the project. The results of this research showed that if special recreational facilities are added to the complex, its maintenance and repair costs will be high, and since the buyers of this project are often looking to buy a second home, they will have to pay huge amounts of money for repairs and maintenance. It will not be logical and maybe in this case for many, staying in a hotel will be much more economical than staying in a residential unit.

At this stage, The One Iranian intelligently turned the threats raised by the market experts in the context of the lack of recreational services into the strong point of the project and put it forward as a lever to reduce the costs of repairs and maintenance and therefore living in Kish Island.

This was the first time that a residential complex with economic maintenance costs was put on the market in Kish, and for this reason, it was facing a virgin market, and this issue placed the project target group in a more limited and specific category for marketing purposes. .

In the second stage, after receiving feedback from visitors and potential contacts, the product modification process began during the sales process, and the lobby floor, which had residential units before, was completely dedicated to the use of the entrance and lobby, and shared spaces such as the terrace. It was defined and exploited in the upper classes.

among the challenges faced by The One company at the time of selling the project is the employer’s unwillingness to advertise in cities such as billboards and public media, and therefore, by applying this restriction, The One Iranian has developed its marketing plan based on reselling to customers of former projects, determining the group Planned potential contacts and telemarketing and SMS marketing, along with the creation of a customer club for buyers and beneficiaries.

In this project, The One Iranian managed to sell 109 residential units within a period of 2 years by determining the appropriate pricing strategies, payment conditions, and determining the exact sales intervals and stepwise price increases. Presenting the plan for the operation management in this project as the main key to the success of Atlas Kish in the long term has been one of the suggestions of the The One Iranian company to the client, which we hope will be followed up and implemented with the tact of the managers. Kish Atlas is one of the projects whose sales process is in the hands of Iranians from the first step to the end of the project, and we are always proud of our cooperation in this project.

about Atlas Kish:

Due to its architecture and special location, the Atlas Kish residential tower has a maximum view of the blue sea of ​​the Persian Gulf from three sides. a very beautiful and attractive design in accordance with the climatic characteristics of the island allows residents to see the sea from inside the common areas and corridors. also, the existence of a rooftop garden with recreational facilities on the twelfth, thirteenth, and fourteenth floors in a common way provides residents with the opportunity to enjoy the view of the sea. Choosing a unique location for the construction of this project is one of the advantages of Atlas Kish Coastal Residential Tower.

The residents of this tower will have access to all the main shopping and entertainment centers of the island just by walking for 10 minutes from the project site.

This complex has 16 floors with an area of ​​19000 square meters and has 110 units, and all units of this tower have independent parking. Due to the separate branches of the units, the ownership costs of this coastal residential complex are very low, and this is one of the other advantages of this complex.

Iranian Atlas Group of Construction Companies, the owner of the Atlas residential tower in Kish, was established on May 9, 2015 with the aim of carrying out industrial and production activities. also, it has been registered in the Companies and Industrial Property Registration Office with number 59784. This company has continued its activities in this field since 1384, considering the country’s need to improve the quality and increase the speed of construction projects by reorganizing and focusing on investment in the construction industry.

Location: Kish Island, Parshin Square, in front of Aghayan Beach, Atlas Kish Residential Tower