The beginning of the nineties is the time when the Qaran Sustainable Structure Group decided to expand its business in the construction industry, and therefore, countless construction projects under the management of this group were defined in all parts of the country.
Meanwhile, Erfan project was considered among the few projects close to delivery under the management of this group, and other projects had very limited physical progress. In 1390, a tender was held to start cooperation with sales consultant companies in the Erfan project, and due to the well-known status of Qaran Sustainable Structure Group, many real and legal persons participated in this tender, among which The One Iranian Company was able to win the tender. And this is how our cooperation with Sazeh Sazeh Saghar Gharan began.
The Erfan project, which has about 700 residential units, was purchased from the ASP complex, and the main goal of Sazeh Padayar Qaran in this project was to sell and transfer it all at once and inject funds into the complex.
At this time, The One Iranian, as a project consultant based on her extensive market research, presented her analysis to the respected employer and according to the goals of the employer that day, she predicted the future of the project as follows:
In those specific market conditions (during the housing recession), our studies showed that the one-stop sale of the project would bring a huge loss to the employer, and the potential buyer would demand a high percentage of profit in this transaction. According to The One , if the stable structure had insisted on prices close to expertise and daily value,
Due to the scope of the project, the probability of finding potential buyers for this project is zero. Therefore, after hearing The One Iranian’s analysis, the client of the project was convinced to change his business model and change his policy from one-stop sales to retail sales.
Erfan project located in District 22 near Chitgar Lake, which was under construction at that time. This project is built on a land of about 3 hectares and with a useful infrastructure of 130 thousand square meters consisting of 4 blocks and 8 towers.
A direct view of the lake was one of the features of a number of Erfan project towers, which was not considered an important issue for visitors due to the lack of prosperity and development of the 22nd area in that year, and the client had not been able to highlight this unique feature as one of the characteristics of the project. Highlights of the maneuver project.
At the same time, there were many rumors about the failure of the Chitgar artificial lake construction project, which could have a very negative role in the audience’s mental image of the project. On the other hand, most of the projects under construction in region 22 belong to cooperatives and special organizations, the region did not have a suitable social class, and welfare problems and the lack of necessary facilities and urban services were among the features that could sell Irfan. to face many problems.
However, the 20-member sales team of The One Iranian was deployed in the project. Despite all the problems facing the project and due to his firm belief in the progress and prosperity of the 22nd region on the one hand, and on the other hand, continuous efforts to raise the level of quality and increase welfare services within the project through the process of value engineering.
(For example: persuading the employer to design the tower lobbies according to high quality standards); He was able to make his presence in Erfan one of the most successful experiences of this company. Our statistical information shows about 4500 visits to the project during the period of The One’s cooperation in the Erfan project, according to our documents, the highest number of sales statistics of units was the result of at least three negotiations that ultimately led to a purchase.
The members of the sales team describe their memories while working in Erfan as follows: At the time of our work, not only the communication routes to this area had problems, but the project also did not have an elevator yet! Sample and completed units were scattered in 8 towers and sometimes on the upper floors.
During the day, it sometimes happened that one of the members had to accompany the visiting groups many times, and for that reason, he often walked the half-finished steps of the towers. Due to the special conditions of region 22, groups of visitors may come to Erfan at very different times of the day, which made the sales and information office set its working hours from 7 am to 11 pm for the comfort and well-being of the clients. slow
In the same days, one of the sales guys passed out from the hard work and the excitement of approaching the sales record in the project, and with the arrival of the emergency cars, that day became one of the busiest and at the same time the most memorable days of our activity in Project done! The day we were able to close 80 sales contracts in one day through perfect teamwork.”
The result of defining appropriate marketing campaigns and correct definition of the audience market and effective advertising in this market made us able to break the record of the number of visits to the project during The One’s activity.
The pricing and increase of prices in accordance with the market conditions increased the satisfaction of the customers in the project on the one hand and the prosperity of the project on the other hand. The initial concerns of our team in managing documents and contracts were well managed, and things like receiving 30,000 checks from respected buyers were all organized through a very accurate and efficient management system.
Erfan is one of the very sweet experiences of The One company in sales and marketing management of a project. Our only regret in this project was our lack of success in convincing the client to operationalize the issue of property management in Erfan Towers.
We believe that sales are only the beginning of a long-term relationship with clients, and the main mission of builders and investors in the real estate industry begins right when the last unit in a tower is sold!
