Iranian land project is the first national scale project in which The One Iranian participated as a marketing and sales consultant. The One’s humility and intelligent managers caused that despite the mastery of marketing and sales concepts, before entering this project, studies were conducted in the field of issues related to the special economic zone and the development of the project in the sense of Master Development, so that as a result, The One was able to do it. It is to combine its exceptional experiences with world-class knowledge and in this way to provide the services provided to the individual.
The land of Iranians is the first special economic, entertainment and tourism zone, which is located 35 km southwest of Tehran, adjacent to the Tehran-Saveh highway in the Zarandieh region. This project was assigned to The One Iranian in 2012 for marketing, branding and sales activities. The employer of this huge project is the Iranian Land Tourism Development Company. The Land of Iranians (Island) as the largest international residential, recreational, commercial, sports, medical and educational town in Iran, was the first complex in the country that simultaneously has three titles:
– Model international tourism area (approved by the respected government board)
– Model tourism town (approved by the Supreme Council of Urban Planning and Architecture)
– Special economic zone (approved by the Honorable Majlis of the Islamic Council)
About the owner and investor:
In line with the realization of the government’s policies regarding the expansion of the tourism industry in Iran and also considering the urgent need of the country and especially the city of Tehran to increase the per capita recreational and tourism areas, Sarzemin Iranian Tourist Development Company as a leading Master Developer It was established in this area on 3/6/1386.
According to the approval of the Supreme Council of Urban Planning and Architecture and the approval of the Honorable Islamic Council, the main mission of settlement building and the creation of a special economic zone and the construction of all project infrastructures (infrastructure projects) including the construction of all roads, water distribution, electricity distribution, It is in charge of roads, zoning and subdivision in order to create conditions for the entry of other investors in the superstructure areas including recreational, commercial and residential projects by building the infrastructure of infrastructure projects.
Iranian lands pursues the goal of increasing the level of society’s well-being and meeting the expectations of shareholders through partnerships with prominent international consultants and companies in this field.
In order to advance the goals of the Iranian land project and the lack of technical and specialized knowledge in many areas, this company has signed contracts for consulting with 19 companies of international experts with the aim of implementing the best measures in each of the sectors.
About the National Iranian Land Project:
The land of Iranians was defined in an area of 1400 hectares (equivalent to three districts of Tehran Municipality – Districts 18, 19, and 20 of Tehran Municipality), with 24 uses and in three separate residential, recreational, and business sectors, and it is the closest special economic zone to Tehran Is.
The features of this project include the large area covered, the use of first-class foreign and domestic consultants, the variety of uses (especially those defined for the first time in Iran) and the presence of the country’s most famous managers as consultants. and the members of the strategic committees of the project pointed out that all of them are considered to be factors of increasing the importance and high status of this project.
Due to its natural advantages and favorable strategic location, Zarandieh region has been considered a prosperous and safe place for a long time, and the diverse vegetation and nature resulting from the proximity to the Salt River have provided a suitable platform for creating summer, recreational and sports spaces. Is.
The land of Iranians is intelligently divided into two zones: one: public, recreational and commercial and two: Residential-exclusive has provided the possibility of free use by visitors or exclusive users in the form of buyers of residential villas.
The general area of this project includes the Formula 1 track, the central commercial sector (including offices, companies that want to get rid of taxes and customs duties, and multinational companies), warehouses and dirt tracks, the automobile city (Car City), the commercial center. , the city of games, water park, karting and horse riding track.
After entering this project and taking into account its dimensions, The One Iranian seized the opportunity to show the level of her abilities in the real estate market of Iran.
At the beginning of her arrival, The One did not consider her knowledge and experience sufficient to work in such a project, and this showed the humility, vigilance, and awareness of Iranian The One managers.
For this purpose, conducting extensive studies in the initial phase and in order to obtain information in the field of development in the form of Master Development and after that conducting in-depth and fundamental market research along with the process of opportunity studies, which in fact provides sufficient evidence to explain the main uses. It was a project, it started. According to the managing director of The One Iranian, engineer Bashir Anisi; In this phase, the most detailed and complete studies related to the special economic zone were conducted.
The first challenge faced by The One Iranian in this project was to select a number of proposed uses that would guarantee the highest return on investment in the shortest time.
After conducting extensive financial analysis during several stages, the most profitable part of the project, “Golf Village”, was identified and the marketing and sale of 1600 villas on plots with a size of 400 to 2500 square meters was put on the agenda of The One’s sales team.
Sarzamin Iranian golf complex is located on a land of 320 hectares in the heart of Sarzamin Iranian project and inside the 90-meter boulevard, and it is one of the most important parts of the development of this huge project.
This residence complex, which was built on the basis of the attractiveness and popularity of the sport of golf and on the basis of meeting the special standards of this sport, has 7 artificial lakes with a total area of 3 hectares.
Golf lawns are being implemented in two phases and occupy an area of 92 hectares. This residential village consists of 1620 villa residential units and is planned around a standard golf course with 18 holes. Some of these villas are located in the northern part of the golf course and another part is located in its southern and western parts.
The location of the golf village in the heart of the Iranian land project has made its location strategic compared to other parts. This complex, having a land area of 92 hectares, is considered as the breathing lungs of the Iranian settlement. The golf village has a special grass for playing golf, which is exclusively imported from outside Iran for the golf course project and is grown under the supervision of consultants of Pacific Cast Design Company under special conditions in Iran.
In addition to incurring huge costs, grass maintenance requires a large amount of water to survive, but the type of grass used in this project was selected considering the conditions and climate of the region and is fully compatible with the conditions of the region and due to the type of growth In particular, it does not have a high maintenance cost.
In addition to the special location, we can also mention the unique design of the villa complex of this village. In this design, the advantage of the topography of the land is used to have a view of the golf course from the villas, so that many of the villas around the land have the possibility of seeing the green space.
Other information of the golf village section:
– Sports complex and golf club
– Hall and luxurious meeting hall
– Tennis and squash court
– Swimming pool and gym
– Restaurant and coffee shop
– Hotel
– Proshop
After holding numerous meetings with the employer and determining the uses, the marketing process of the golf village began. One of the main challenges of this project in the marketing phase can be mentioned building trust for buyers.
Since construction activities at the project site had not begun in earnest during the marketing operation, The One Iranian set up his plan to accurately visualize the future of the project in order to attract potential buyers and plan tours to visit the project. Buyers can visit the project site without worry and can get the necessary information at the project site.
The sales strategy in this project was formulated in four ways after presenting various proposals and holding periodic meetings during which the client’s satisfaction was fully achieved:
1. Assignment of land and villa
2. Transfer of land with construction permit
3. Participation in construction with companies and attracting investors
4. Clearing
One of the important challenges of this project can be considered the issue of “pricing” which, due to the novelty of the project concept, none of the common methods in the field of pricing were considered suitable for this purpose.
After examining different pricing strategies and methods, The One Iranian recognized the method of “pricing based on the buyer’s mentality” as the most suitable and operational pricing method in the golf village of Sarzeme Iran. For this purpose, The One Iranian focused on identifying the factors that create differentiation in this project. The most important feature and factor defining the identity of this project was its high quality standard and the definition of concepts and uses that did not exist in the country before, hence, the nature of this project was defined as “selling a dream” for customers; A pleasant dream that did not exist before.
One of the other smart strategies of The One Iranian in this project is the creation of a special financing model suitable for the main features of the project. The first feature of this model is related to the conditions of reservation and advance payment, and the second feature is the payment of installments depending on the physical progress of the project, which automatically creates trust in the minds of buyers.
Among the special advertising tools of this project, we can mention extensive measures in the field of public relations. In addition to increasing awareness of the project’s name, the organization of a huge conference focusing on golf course turf technology by the well-known expert of golf courses, Phil Ryan, caused many people to visit the project site. This was considered one of the first measures of its kind in the field of public relations.
The holding of this conference coincided with the sales phase and the time of operation of the golf village lawn.
Among other activities of The One Iranian was the proposal to establish a company benefiting from the project, which was met with the agreement of the employer, but due to operational and management reasons, it was not able to achieve much success in implementation.
The second field of cooperation between The One Iranian Company and Sarzemin Iranian Group; Cooperation in the sale of warehouses in the special economic zone was considered a strong leverage in order to create a competitive advantage of this project due to being in the special economic zone.
Due to the existence of customs exemption, different uses have been considered for these warehouses, such as food and essential oils, hard goods, tinkering, etc. are examples of these uses.
The One’s cooperation with Iranian Land led to the sale of more than 100 villa units in Golf Village. When even the road of that area was not built, and the entire warehouses of the area were sold to one of the most reliable Iranian companies. The One considers one of the most important reasons for his success in this project to be conducting extensive studies and acquiring relevant knowledge every day in order to optimize his processes.
The Iranian land project is important for The One Iranians in many ways. The exceptional dimensions of the project, the presence of high-level managers of the country, new uses are among the factors that make the land of Iranians shine in The One’s record. The CEO of The One, engineer Bashir Anisi, mentions the Iranian Land project as a great educational opportunity and considers its findings to be one of the most important achievements of The OneIranian.
For more information, visit the Golf Village project website:
