The Ahvaz Olive Project is the first marketing and sales project of The One Iranian Company in the field of commercial real estate. The cooperation of The One Iranian company with this project started one year after the completion of the construction of the complex. After signing the contract, as the first operational step in this project, The One Iranian conducted a comprehensive and complete research of the commercial market of Ahvaz city. The study of the city’s socio-economic situation, urban traffic routes, types of ownership, price ranges in different areas of the city, business lines, customs and culture of the people of the city, and the study of people’s lifestyle were among the headlines of these studies.
Ahvaz Olive Project, located on Zeytoon Karmanani Street, Ahvaz, is one of the elite areas of this city. This area was considered a developing area at the time of The One company’s activity in 2008. However, the results of the field studies of The One’s expert team indicate the existence of a very good growth potential for this area. Therefore, this topic was used in order to achieve the success of marketing and sales of the project. Zeytoon Complex with 143 commercial units on 6 floors was built by Karnik Sazeh Company, an experienced employer in the field of residential and commercial real estate construction. However, at the time of starting the sales activity, despite the potential in it, it also faced very serious challenges.
The One Iranian succeeded in predicting its development pattern by correctly analyzing the urban space and considering this growth potential in the pricing. Various pricing methods were carried out and after receiving feedback from the employer and potential customers, the best pricing method was selected. The first goal of The One Iranian company in this project, according to its conditions and characteristics, was indirect marketing.
How can a construction project be introduced to the audience in the best way without using common advertising tools?
Due to the closeness of the time of entry of Iranian runners to this project with Nowruz, the idea of holding Nowruz festival in the unopened Zeytoon commercial complex was presented. After obtaining all the necessary permits to hold the Nowruz festival, some city officials were invited to the opening ceremony. In fact, the opening of the Nowruz festival coincided with the opening of the Zeytoon commercial complex. Holding internal festivals appropriate to the level of the project and its target audience, inviting some city officials to the opening and creating the atmosphere of the opening, donating discount vouchers to some officials and people, conducting a lottery, etc., are some of the effective measures in People have welcomed this festival.
The effective actions of The One Iranian Company in the Ahvaz olive trade project:
– Logo design for a commercial complex
– Logo design for a commercial complex
– Designing and setting up a modern and up-to-date sales office in a commercial complex during Nowruz festival
– Photographing and filming people’s reception for use in documenting and building more trust in the project
– Cheap and effective environmental advertising during Nowruz festival
– Demonstrating the effectiveness of the new functions of the shopping center to both business owners and the general public
– Identifying potential clients of the project
With the flood of people coming to the complex, gradually the outside traders and the traders who were smartly selected for the exhibition communicated with the sales office and the sales lock of this complex was broken. Finally, there was an experience for assignment, advertising and guerrilla marketing research and targeted marketing strategy in the commercial center in the early years of The One Iranian Company.
Finally, despite the lack of commitment of the employer to the signed contract, Devan Iranian Company fully fulfilled its contract and successfully completed this project and turned it into one of the most successful and best projects in that region in terms of dynamics and profitability, which is definitely a genius. And the intelligence of the expert team of The One Iranian Company has been one of the essential and effective factors in this success.
