The definition of content marketing is stated as follows: The definition of content marketing is stated as follows: The definition of content marketing is stated as follows: “Content marketing is a method of marketing in which the organization, in order to attract and reach the audience, continuously creates and publishes valuable content that fits the conditions (including culture, interests of the audience, etc.), with this goal that the actions of the customers become a profitable behavior for the organization.” Content marketing is actually the process of producing, publishing, informing and sharing content that is created with the purpose of the customer and increasing his willingness to buy and use the product. Content marketing is the new art of customer communication. You don’t need to think directly about sales.

Without the need to directly advertise the product, by creating content that the user and customer are looking for, such as product review, explaining its advantages and disadvantages and providing appropriate images, try to build trust, create attraction and finally convert him into a buyer. product or service. Content marketing is also a subset of digital marketing and social marketing.

In the following, you can see ten of the most important rules of content production:

One of the most common goals of content marketing is to increase brand awareness. In fact, the main goal is for the audience to see and react to the valuable content produced. This shows the level of expertise of a company. This shows the level of expertise of a company.

This goal is very difficult to measure. However, brand awareness can be measured by combining a series of data and metrics (KPIs).

• Measuring growth rates through surveys
• Website traffic measurement
• Measuring the amount of searches made
• Measuring the number of brand name mentions in social networks