The specialized marketing team of The One Iranian started the first campaign of Citadium Urmia with the approach of introducing the Citadium brand and informing about the nature of the brand.

The first step from the start of this campaign, after the establishment of the market research team in Urmia city, was a Delphi meeting for ideation, which was held with the presence of members of the marketing team at The One Iranian Company as the development manager of the Citadium project. Delphi is one of the specialized methods for sharing and exchanging ideas. After collecting the information received from this group work, the expert marketing team of The One Iranian, by determining the marketing strategies in this campaign and specifying the target community, checked all networks, types of spaces and mass communication and advertising tools. According to a common classification, information networks are divided into two parts: ATL and BTL, which means general and broad communication and direct and specific communication with contacts. According to the opinion of marketing professionals in The One Marketing Group, in our opinion, BTL tools could include online advertising or social networks, holding events and conferences, renting counters and becoming sponsors, and finally direct marketing, and ATL tools to print media. and environmental advertising were divided.

The effort of the marketing team of The One company is always to offer the best options to the employer with a detailed and comprehensive review of all the tools according to the knowledge of the market, the target groups, the accurate identification of the socio-economic and cultural dimensions of Urmia city, the amount of budget considered. to be

The first official launch of Urmia Citadium logo was successfully carried out by the sponsorship of the World Volleyball Games among the fans of the volleyball team and the people of Urmia and Ardabil.

Producing effective and practical content in social networks, viralizing important events and content in the discussion of brand recognition and strengthening the creation of a positive mentality in the minds of the audience and the people of Urmia city have been among the effective measures of this campaign.

another important action of the marketing team was to attend the grape festival in order to get to know the people of Urmia more. This festival is one of the most prestigious seasonal festivals of Urmia city. and among all the proposed programs, parkour was considered for this program due to its lively nature and creating excitement in the environment. Due to the coincidence of the grape festival with the mourning days of Moharram, this festival has been canceled and instead, in order to use the last opportunities of summer to hold a social-family ceremony, a summer festival will be held from August 26 to September 2 in the coastal village of Chi Chest. became.

With the aim of identifying the brand and the initial display of the Citadium logo, the first billboards were shown by the design and graphics expert group and under the supervision of marketing team experts in September. that for the first time the city became proud of the happy and exciting colors of the Citadium and recorded beautiful scenes and images in the city of Urmia.

Cooperation and presence in Tejarat Talaee magazine and website to introduce Citadium brand among activists in the relevant fields was an effective step to be in contact with different brands and activists in the field of building and managing shopping centers in this campaign. In this regard, Citadium appeared in Aghri magazine, which is a political, social, cultural, economic, and sports magazine and is considered one of the most popular magazines in West and East Azerbaijan Province.

In this regard, Citadium appeared in Aghri magazine, which is a political, social, cultural, economic, and sports magazine and is considered one of the most popular magazines in West and East Azerbaijan Province.

While holding the first stage of Urmia Citadium campaign, the marketing team has tried to introduce and identify the Citadium brand, the general goals and characteristics of the brand, many feedbacks such as creating questions about the uses of the shopping center, its difference from other shopping centers and its advantages. to create in the minds of people compared to competitors.