The One Iranian Company, the director of the development of Rasht Citadium entertainment business center, according to the market research, the needs of the audience and the necessity of the day, decided to make changes in the vicinity of the food court on the first floor or the first phase of the development of this project.
Actions of The One Iranian
The One Iranian Company, as a developer and consultant for marketing, sales and operation of the Rasht Citadium project, always aims to increase the quality level of the created spaces and bring the plans closer to the standards of building shopping centers with standards on the one hand, and to cover the demands and tastes. The audience on the other hand is trying. In the architectural plan of Rasht Citadium, according to the identity and intended function of the project, green terraces have been placed on the second floor of this complex. During the investigations carried out in the market of Gilan province, according to the needs of the target group, the presence of open and green space on the first floor or the first phase of the development of the project also seemed necessary, and with a creative solution, this space was designed in the vicinity of the food court of this floor. The map change was approved.
although the reduction and elimination of commercial spaces that can be sold and rented may always seem undesirable and uneconomical from the eyes of investors of a commercial project, however, strategic changes will always result in long-term and successful development. This is possible only through proper scheduling and definition of strategic operational steps. In development management, we firmly believe in “creating a joint effect” and prioritize collective thinking over individual thinking. Therefore, the formation of specialized working groups consisting of guilds, local business owners, local investors, potential tenants, successful operators, idea makers, sociologists, etc. has always been an integral part of the development process for us.
Regardless of the taste and desire of the audience in Gilan province, which considers the desirability of designing in open and green spaces with large common areas, the global epidemic of the Corona virus was also a very important issue in this decision. Due to the new restrictions caused by this epidemic, the concept of success in the food industry has changed and according to our observations, restaurants and cafes that have proper access to open spaces will be successful.
Regardless of changing the useful commercial area, one of the other important challenges facing this decision was the impossibility of changing the main facade of the project and creating porosity in this facade due to the creation of a green terrace. Fortunately, by combining the art of architecture and strategy management, as well as the skill of Bensar Consulting Company in this project, this threat turned into an opportunity and led to changes in the volume and beautification of the facade of the south face of Rasht Citadium, so that it is even possible to avoid this porosity in the future. In the side view, it can be used in more parts.
about Rasht Citadium:
Rasht Citadium commercial entertainment center is under construction on a land of 51,306 square meters and approximately 134,000 square meters of infrastructure on Rasht-Anzali road, not reaching Khommam police station. The first phase of operation of Rasht Citadium will be put into operation in March 1400 with the presence of Hyperstar store and other prominent brands in the retail industry. In addition, Rasht Citadium entertainment business center will include cultural and service spaces such as the largest cinema campus in the north of the country, women’s and men’s sports clubs, spa salon, beauty salon, children’s amusement park…. which will be operated in the second phase of Citadium.