The One Iranian company, as the development manager of the luxurious Citadium shopping malls project and during the holding of specialized working group meetings in order to improve the quality of the Citadium brand, will unveil its new idea in Rasht Citadium. For the first time in Iran, the concept of simulating the traditional markets of Gilan was considered in a commercial complex. The purpose of implementing this plan is to revive local traditions and cultures in addition to distributing, cooking and presenting local products daily and fresh.

One of the smart actions of the Citadium brand development management team is to hold regular meetings of professional working groups in order to advance operational goals in increasing the popularity of Citadium chain shopping centers, which are currently being built as a missing link in the construction and operation of shopping centers. Deemed to be. The One Iranian Company, as the development management team of the Rasht Citadium project, with continuous efforts of more than one year, in the field of implementation, design, creation of new concepts, and cultivation of new ideas, and keeping in mind the international standards in the successful shopping centers of the world, took a big step towards The progress of construction and design of Citadium shopping center has been stopped.

At first, The One Concept Company entrusted the design and architecture of Rasht’s Citadium shopping mall project to Yap International Group (YAP). Yorgos Andreadis and Partners Greek architecture and urban planning group has started its activity in the field of design and architecture since 1992. This company has been active in various fields such as huge residential projects, commercial buildings, design of urban spaces, office buildings and towers, etc. in Greece, Paris, United Arab Emirates… and has won awards so far. Diversity in the fields of construction technology, innovation in design, architectural studies… has been. The One Iranian company cooperates with this company and considering YAP’s high capability in designing office, recreational and commercial buildings and complexes according to the world’s standards, paying attention to the infrastructure of modern and successful shopping centers in the world, recognizing commonalities and complementary uses. It started years ago. But according to the results obtained from the market studies that the expert team and market research experts of The One Company, the interest of the people of Rasht city, the uses required by the resident population and tourists, there are deficiencies in the per capita part of some cultural and social uses. After reviewing the obtained information and holding numerous meetings of the working group together with the team of architects and experts of Citadium Group, with the development management of The One Iranian Company, in addition to adding a cinema campus to the entertainment business complex of Rasht Citadium, an innovative concept called ETHNIC HALL was created. This concept is designed by looking at the traditional market of Rasht and its atmosphere in a modern format to meet the expectations of new generations and tourists and pay attention to international standards. From the point of view of the Rasht Citadium development team, paying attention to the daily life culture of the people of Rasht among the local bazaar, vendors with organic products from the villages around the city, the aroma and smell of fresh ingredients such as the local fresh vegetable market, fishmongers, the variety of colors and beautiful voices with Sweet northern accent and considering a space suitable for the traditions and customs of the city of Rasht in a modern complex has been necessary.

Ethnic hall is a space where customers can cook and serve local dishes with the products bought in the restaurants and cafes of this complex, while buying fresh and organic raw materials of high quality. In this collection, customers can see the attractive process of buying from the stage of choosing fresh and organic raw materials to serving food with more quality and clarity along with the exciting seasoning of the cooking steps by local professional chefs. This is a creative idea that It can be fun for the customer.

The traditional markets of northern Iran have a long history. In the past, in areas where there were a number of Abad villages, at certain times a market was held permanently, weekly or daily in each of these villages, and the villagers took their salable goods to the market, and They bought what they needed from other sellers. In the past decades, there have been many developments that have affected the way of living of the village people, their buying and selling, and their trade, but the traditional markets of the north have maintained their prosperity and credibility and are always the focus of the residents of these cities and other cities as well. There have been tourists who travel to these areas. There is a small possibility that someone will travel to the northern cities of Iran but not visit the traditional and local markets in them. These markets have a very interesting atmosphere that cannot be seen in markets of other regions of the country. These traditional and local markets are so spectacular and unique that they can be considered as one of the attractions of these regions.

The traditional markets of northern Iran are like a big exhibition, which is a place for trading and buying and selling local products and handicrafts of the village people. Local products of the villagers usually include agricultural products, and when agriculture is prosperous, the products offered in the markets will be more diverse. Each of the traditional and local markets has its own customs and laws, which are rooted in the cultural and religious habits and beliefs of the people of that region. These markets are held permanently, weekly, and seasonally, and the reason for distinguishing these markets from the central markets of Iran is the type of goods that are produced by the villagers themselves with the best and highest quality raw materials, and because of the elimination of dealers and middlemen. It is available to customers at a reasonable price.

The Rasht Citadium project is located on a land with an area of ​​51306 square meters. This modern four-story shopping center with a total infrastructure of about 110,000 square meters has been designed by YAP architectural consultants group, one of the most famous European commercial designers, in collaboration with Ben Saar design consultant under the supervision of engineer Majidi, one of the most famous and elite Iranian architects. Adhering to strict design standards for a shopping center is one of the unique features of Citadium, which will definitely attract a large audience.