Due to the high level of public feedback and requests from many business owners to cooperate with Citadium in various fields, the second phase of Urmia’s campaign began.

This campaign has started its program with the aim of promoting the Citadium brand as an entertainment business center in Urmia city, according to the surveys conducted regarding the amount of statistics obtained from the level of knowledge of the people, investors, and business operators about this brand. .

Urmia Citadium entertainment business complex is located in the northwest of Iran and in the city of Urmia, the capital of West Azarbaijan province. This project is being built in 2 phases on a land with an area of ​​53,500 square meters with a total infrastructure area of ​​119,884 square meters. Phase A has an area of ​​20,376 square meters and Phase B has an area of ​​99,508 square meters. The first step of the Urmia Citadium project advertising campaign was to introduce the Citadium brand to its audience.

each advertising campaign is a specially designed strategy that is carried out in different media and advertising tools and pursues specific goals. The goals of any advertising campaign can include increasing brand awareness, increasing sales, and connecting with a specific market. All this is done through advertising.

The Urmia Citadium project marketing team, considering the target groups, this time considered its audience because of the family-oriented approach of the Citadium concept and the important role of children and children in the family, participation in ceremonies and family celebrations in the city. In this regard, Citadium brand was introduced as a sponsor of the program by holding a big celebration of family and children in Urmia city on November 24th in the hall of 2000 seats of Khaneh Javan. One of the creative actions of the marketing group to communicate with the audience in the young to teenage age was holding a painting competition, which was met with a unique reception. The prizes for this competition were 2 prizes of 1 million tomans, 4 prizes of 500 thousand tomans and 4 prizes of 250 thousand tomans.

another effective and creative measure of this campaign to communicate with Urmia families as the audience of Citadium shopping center was the holding of a photography contest with the theme of #Citadium family. This contest went viral on the social network Instagram, Citadium page and other pages with a large audience in Urmia, after holding consensus meetings in the marketing group, with the partisan marketing method. On the days of the competition, sending photos of fun moments and family gatherings and sharing pictures of Citadium as a brand supporting the happiness of families. after the lottery, the competition prizes were sent to Urmia participants in the form of gift cards.

In the second stage of the Citadium Urmia campaign, advertising billboards were displayed with the aim of informing about the nature of the Citadium brand as an entertainment business center and the opening time.