The One Iranian Company, as the exclusive sales and marketing agent of Rozet Tower, held several meetings with Mahan Rehab Construction Company as the developer and executive, regarding the best possible advancement of this project in the direction of creating value for the owner and the audience. Suggesting the creation and implementation of exploitation management along with guaranteeing this area is another effective step that leads to the creation of added value in addition to other benefits of the project. Engineer Bashir Anisi, the country’s top entrepreneur, as the CEO of The One Iranian Company, by presenting a new concept in the construction industry to this company, in order to provide special services to buyers after delivery and operation, will bring comfort and satisfaction in the lives of the residents, as well as to improve the level Providing services in the field of mobile construction industry is also a value-creating activity.
Engineer Anisi believes in this field that: The most common methods of branding in this industry are using well-known architects and reputable builders. However, the issue should be looked at from a new perspective:
Branding in the construction industry today cannot only be derived from the name and reputation of the architect, and this issue can no longer be the cause of the reputation and durability of a building for a long time. Four factors together form the brand of a building: Location, mental image, performance and service.
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Among the four elements of branding, service is the subject that can play the most important role in the life of a tall building. While the location, mental image and performance of the building have a significant contribution in choosing a building to buy or rent, service is an element that plays a more important role in maintaining the building’s position in the market. Today, high-rise buildings need a more comprehensive and organized mechanism to receive continuous services, and this issue should be defined in a systematic process in the form of property management. The role of property management and providing services in line with the branding of the project should be considered from the very early stages of decision-making and building design in order to create an efficient process.
The life cycle of a building is long-term, so it is always important for a brand company to keep the performance of the building up-to-date or to maintain the value of the building in a stable manner over a long period of time. On the other hand, sometimes this credibility is created for a company through cooperation with other brand companies. Sometimes it is only due to the credit of a service provider company that customers are attracted to a product and these companies have a very positive effect on the construction company, because it is very important for them to continue receiving high quality facilities throughout the life of using that building. . In fact, proper management helps the useful length of a product to be as high as possible.
In fact, the goal is that in the unique project of Rozet, Mahan Rehab Construction Company, as the operating manager, will continue to stay with the owners and residents to guarantee their comfort and peace. This company guarantees the health of all the fortifications and installations of the Rozet Towers for 2 years, without any conditions, and undertakes their support and maintenance services for 20 years. This project is built by relying on the knowledge and experience of the most capable executive groups and by using the best materials and necessities, and at the same time, it is equipped with the most modern installation and control devices. In this way, residents of Rozet will have the peace of mind of complete security.