The 7 days love ritual program was held from August 17 to 23 in honor of the Ashurai school at the site of the Citadium project. In this seven-act field theater program, narrating the events of the day of Ashura and the stories of the companions of Imam Hossein (a.s.), along with other diverse programs; It made possible a new opportunity to be with the future contacts of the Rasht Citadium project.
The One Iranian as the developer and strategic marketing and branding consultant of the Rasht Citadium project; He organized a comprehensive program in line with the social goals of the project and this time with regard to Ashurai culture and traditions. In these seven nights, we tried to pay attention to different audience groups and consider their needs for attendance. Landscaping in front of the Citadium project under construction was welcomed by a large crowd and marked memorable moments in these nights, which included the installation of the second cloud of the Ashurai flag in front of the project.
The seven-day love program included the performance of Molay Eshgh field theater, which, along with other programs such as poetry night performance, tribute to Pir Gholaman Hosseini, honoring the families of martyrs, special program for babies and minors, and special program for children, made for exciting nights. Among the main audience groups of this program were children who, in addition to giving gifts to them on special nights as a souvenir, Hosseinieh Mazat hosted children every night and the teachers spent hours with children with various programs. The authentic sound of the trumpet, as one of the symbolic religious instruments in Gilan province, was heard every night at the beginning of the program, and the procession of Imam Reza (AS) welcomed the guests of the Citadium every night. Also, the presence of officials and managers in different fields in these evenings during the seven love ceremonies encouraged Citadium staff.
One of the other topics that received a lot of attention in this program was the holding of a photography contest with the theme of capturing images of the seven events of love, which attracted many photography artists to the project during these nights. The competition was judged by three of the most famous photographers of Gilan province, and a ceremony was held to announce the best works and award prizes on August 28; Coinciding with World Photography Day, it was held at the information office of Citadium.
Rasht Citadium is under construction as the largest recreational commercial center in the north of Iran on the Rasht-Anzali road, and one of its effective strategies in the field of branding and communication with the project’s future contacts; It is to hold programs in different cultural, social and artistic dimensions in order to better know the future audience of the project and plan to meet their needs and establish deeper communication.
For more information about the Rasht Citadium project, please refer to the website address of this project: