The implementation of the third stage of the campaign, from the three stages of Urmia Citadium in 1998, through art, which is a deep, thoughtful and effective bridge among the people, was held for the first time in Urmia city by holding different programs.

each advertising campaign is a specially designed strategy that is carried out in different media and advertising tools and pursues specific goals. The goals of any advertising campaign can include increasing brand awareness, increasing sales, and connecting with a specific market. Removing the boundaries of communication with each other, using the experiences of experienced artists in a new context, introducing the city’s young artists in the performance arena, were among the goals of the third Citadium campaign.

Urmia Citadium entertainment business complex is located in the northwest of Iran and in the city of Urmia, the capital of West Azarbaijan province. This project is being built in 2 phases, the first phase of which is approaching the opening days. So far, Urmia Citadium has implemented successful campaigns to communicate with different classes and ages of Urmia city. Increasing and creating this sense of happiness and excitement was not just a slogan, and in the thoughts and ideas of the marketing group of Citadium entertainment business complex, paying attention to this issue is considered serious. The presence, communication and implementation of social, cultural and artistic programs in the form of creative campaigns before the opening of an entertainment business center shows a new and new look at the audience, which has happened for the first time in the country.

This winter, the third phase of the Citadium campaign series took place in two parts, with a drawing competition and a graffiti symposium. According to the Citadium concept’s family-oriented approach, the Citadium drawing contest was announced with the theme of “Happy Family” for children aged 5 to 12 years in late autumn on Citadium’s virtual networks, and its results were announced with the awarding of prizes to the winners of the contest in February. Awarding of competition prizes was done in two parts, judging and drawing. The welcome of the families and the presence of a large number of Urmia children in this competition showed the success of Citadium Marketing Group’s campaign.

Citadium entertainment business center organized a graffiti symposium (mural painting festival) this winter in Urmia city. Graffiti or wall painting refers to those types of wall writings or paintings that are drawn on the doors and walls of cities and public places with a personal motivation. The purpose of holding this festival was to create a spirit of solidarity and hope, discover artistic capacities and develop a useful and effective flow for the performing arts and artists of Urmia city. According to the existing conditions, Urmia Citadium Marketing Group implemented a social campaign in order to motivate and inspire the people. Graffiti Symposium titled “Choose Hope! She invited the artists of the city to strengthen the sense of hope.

Based on the concept of social marketing, marketing managers of organizations and large companies jointly consider important factors such as company interests, consumer demands, and community interests in determining the risk of their marketing policies.

This symposium was held on March 10, 1998 with the participation of a group of students and artists in the field of graffiti and wall painting and with the presence of famous artists from Urmia as judges of this competition. The cash prizes of this section were given to three works selected by the jury. The Citadium group appreciated all the judges and participants of the program and certificates of participation in the mural painting symposium along with gifts were given to the participants.