The first round of negotiations for the leasing and leasing of Rasht Citadium has been completed and the lease agreement for about 45% of the commercial infrastructure of the first phase of the development of Rasht Citadium has been concluded. In addition to Hyperstar as the largest and most strategic tenant of Rasht Citadium, The One Company was able to cooperate with other brands such as LC Waikiki, Springfield, Mashhad Leather, Danieli, Aldo Leather, Ment Leather, CM, Vadin Kook, Haft, Encino, Saat Gallery Kish Behin, Piercardin, Book Land, Saat Hemga Gallery, Victorinox, Kian Accessories and Tan Dorat finalize the necessary agreements to be present in Rasht’s Citadium shopping center.
The strategy of entering the market much earlier than the usual time and getting to know the future tenants, understanding their needs and thinking along with them has been one of the very important actions of The One company in the Citadium project. The future promise of Citadium is tangible and attractive to the audience. The methods of negotiation and setting up contracts with new techniques and methods have made the way of cooperation always up-to-date. The presence of brands active in Iran’s retail market in Rasht Citadium has made the project attractive to the people of Gilan province and has increased the brand’s popularity among the audience.
The One Iranian has defined the leasing management process in two other stages before reaching the negotiation stage with the desired brands:
- The first stage of store layout: At this stage, according to international standards, positioning of the project, market studies of Gilan province, knowing the audience and their needs and defining the identity of the project; Types of uses are defined along with the percentage they occupy of the total commercial space. At this stage, market studies and sociological analyzes are very important.
- The second stage of arranging classes: At this stage, all types of uses are located on the map. The arrangement of classes defines the circulation of the foot. At which point of each floor can each user have the best performance and help the performance of other users as well; It is achieved due to experience and mastery of international standards.
- The last stage is brand layout. In this final stage, premium tenants are listed for each store with a specific use, and the best of them are selected according to the project’s conditions with full knowledge of the retail market operators.
Rasht Citadium is being built on a land with an area of 51306 square meters and with a total infrastructure of 130 thousand square meters under the management of Doan Development Company in the beautiful province of Gilan. The first phase of the development of this project includes the ground, first and second floors, and the second phase includes the third and fourth floors.
To learn more about this project, visit the Citadium website: