The second stage of the Rasht Citadium brand arrangement was completed with negotiations with the famous brands of the Iranian retail market. In this process, in the first stage, anchor or anchor stores were negotiated, and in the second stage, other brands were placed in their vicinity.

Negotiations with Iranian retail market operators have been held in different time frames according to the physical progress of the project. Larger stores or stores with high functional sensitivity have been placed in the early stages, and according to the progress of the project, smaller units have been placed in the negotiation circuit. Also, in this strategy, the decision regarding part of the business units has been postponed until the time of opening, so that familiarization with the best retail markets can be completed.

The One Iranian has advanced the process of negotiation with brands and arrangement of categories in a three-stage process:

1. The first stage of store layout: At this stage, according to international standards, positioning of the project, market studies of Gilan province, knowing the audience and their needs and defining the identity of the project; Types of uses are defined along with the percentage they occupy of the total commercial space. At this stage, market studies and sociological analyzes are very important.
2. The second stage of arranging classes: At this stage, all types of uses are located on the map. The arrangement of classes defines the circulation of the foot. At which point of each floor can each user have the best performance and help the performance of other users as well; It is achieved due to experience and mastery of international standards.
3. The last stage is brand layout. In this final stage, premium tenants are listed for each store with a specific use, and the best of them are selected according to the project’s conditions with full knowledge of the retail market operators.

At this stage, the active brands in Rasht Citadium entertainment business center are as follows:

• Hyperstar daily shopping mall
• Jeanwest
• LC Waikiki, CM, Springfield, Aldo
• Kish Behin, Hengam, Victorinox, Hamsafar
• Bookland
• Danielli, Hectaton
• Narian, New Nil, Tan e Dorost, Behbood, Mahin Banoo
• Mashhad Leather
• Jest, Gando, Piercardian
• Mati loos. Panco, Fiorella,
• Roja
• Kian accessory, Novella Shop
• امیر شکلات، بانان بیکری
• Mante, Croco, Nafis, Beryamo, Sowas, Paris Hilton
• Mong, Versace1969, Encino, Haft, Archeo Fashion
• Vadinkook, Xint, Bossini, Lusifer
• Nazari, Bornovi, Rugino

Rasht Citadium is being built on a land with an area of ​​51306 square meters and with a total infrastructure of 130 thousand square meters under the management of Doan Development Company in the beautiful province of Gilan. The first phase of the development of this project includes the ground, first and second floors, and the second phase includes the third and fourth floors.

To learn more about this project, visit the Citadium website:

Rasht Citadium