Mashhad Leather and Prima Plus joined the Citadium family in Urmia. The arrangement of categories is one of the most important parts of crediting shopping centers and guarantees the success of these centers. Choosing the right type of brand and placing them next to each other is one of the most important operations management tasks in the Citadium shopping center, which is done with the aim of bringing the shopping center space as close as possible to the tastes and desires of the target audience of the project.

Since today, the arrangement of categories and the selection of brands in the successful shopping centers of the world is of particular importance, the presence of an expert and experienced company in the field of operating shopping centers from the very first step of the development of the Citadium project has caused that among the applicant brands in this collection, Choose brands with careful and intelligent monitoring of exploitation management. As an operator with a 10-year history and unique and international experience, Echell has been with the development management team since the beginning of the project.

Citadium is a space for the gathering of the best; which has invited the owners of the best Iranian brands to be present at the Urmia Citadium shopping center. After the visit and negotiations meetings with the presence of the development management and project operation management and the development-oriented view of the senior managers of the complex, the Mashhad leather clothing brand and the Prima Plus brand will be present at Urmia Citadium. Different shopping centers may have different compositions, which are caused by anthropological studies, shopping center development goals, project location, and consumer behavior. Different trends of the market in different periods of time should be considered and if this issue is ignored, the reception of the shopping center may be reduced.

Mashhad leather brand, one of the most reliable leather brands in the country, was established in 1375 in the leather industrial town of Mashhad with the aim of removing and improving the added value of the leather industry and leather products, creating employment in the country, direct supply of all leather products and exports. Mashhad Leather is making progress every day to produce all kinds of clothes, bags and gloves with the employment of 1013 people.

According to the results of a research on the state of shopping malls, the food and beverage section of F & B has become part of the latest trends of the people. The One Iranian, as the development manager of the Citadium project, takes a deep look at the results obtained from the latest world research on the strengths and weaknesses of successful shopping centers, and taking into account the results obtained from market research from the city of Urmia, is always trying to be on the path of development. Citadium brand is leading.

The Prima Plus brand is one of the subsets of Mihan factories’ ice cream products that have been released to the market in recent years. In 2016, Mihan Ice cream was ranked 10th in the international Forbes magazine, which is the most prestigious economic magazine in the world, along with the famous ice cream brands in the world. Prima brand has recently launched a new concept called Prima Plus for shopping centers. Ice cream is one of the most exciting foods consumed by buyers during shopping, and Prima Plus creates colorful and exciting scenes in the minds of the audience by creating transparency in the process of producing and decorating ice creams. also, this concept, taking into account all tastes in choosing different flavors and colors, invites users in shopping malls to order their favorite ice cream along with having fun, to the point where customers wait in long lines to buy this ice cream.

Buyers can prepare their favorite ice cream according to their taste in three stages and watch its production process. The first step is the main wooden base of the ice cream, the next step is the ice cream cover, and in the last step, they can choose from exciting toppings of three models. The first appearance of Prima Plus brand in Koroosh shopping center of Tehran has met with a unique welcome.