The One Iranian, as the exclusive marketing and sales consultant of Navia residential project, designed its visual identity and logo in continuation of branding of this project.
In today’s competitive business world, designing a brand’s visual identity is one of the key factors for attracting the target audience, finding the right place in Google and social networks, and most importantly, shining in the audience’s mind. A brand’s visual identity includes elements such as logos, symbols, colors, fonts, and design patterns that all work together to create a brand’s visual identity and image. As a marketing consultant, The One Iranian has left a brilliant track record in the branding activities of its projects. Navia residential project also went through this path full of challenges, which includes various researches and ideations and finally choosing a visual identity. The One went through these steps to create the visual identity and logo of the Navia brand:
1. Analysis and review of Navia
In this, which is the beginning of the road, we first got to know Navia, which had happened to The One in the previous stages and at the time of signing the contract. In addition, important factors should be identified and the following questions should be answered about the Navia project:
- What is the main module of Navia?
- Who are Navia’s target customers?
- What are the characteristics of Navia’s competitors?
- What are the needs, advantages and weaknesses of Navia?
۲. Determining the values and mission of Navia
At this stage, the main values should have become clear for us, which was achieved during meetings and meetings with our dear employer. Navia’s employer had a distinct mentality and a modern look at the project, which was completely compatible with this project. Because Navia is service oriented and modern. The intellectual axis of the employer also added to the attractiveness of this project and we always observed this special intellectual atmosphere in this direction. Here, Navia’s values should reflect its goals and mission, which according to the explanation we gave, Navia’s values and mission include modernity, originality, leading and quality. To design Navia’s visual identity, we needed these values to be clear and transparent, and we followed this path.
Creation and design of Navia’s logo and sign
A logo is one of the most important components of a brand’s visual identity. At this stage, we had to design a unique logo for Navia. Navia’s logo is simple, readable, recognizable, modern and minimal, and it perfectly represents this project. We used suitable colors and design patterns for the logo to have the best impact on the project audience and the respected employer. We wanted to include the story of this project in the heart of the Navia logo.
۴. Choosing the Navia color palette
Colors and fonts are considered key components of visual identity. We made the choice of colors completely based on the values of Navia and its character, and we reached a beautiful and attractive harmony for the Navia residential project.
۵. Designing patterns and templates of Navia. Designing patterns and templates of Navia
At this stage, we had to prepare design templates for use in documents, brochures, website and other parts of Navia. Design patterns should maintain harmony and unity in appearance and help the audience quickly recognize Navia. We passed this stage with the creativity of the The One team and the artistic taste and knowledge of the marketing group and with the comments of our dear employer.
۶. Applying Navia’s visual identity in all aspects of branding
We used the brand’s visual identity in all aspects of branding. We used the logo and signs in letterheads, business cards, brochures, boards, banners, website and social networks, and also used the patterns and colors of the brand’s visual identity in a suitable combination to design the user interface of the Navia website.
۷. Assessing and updating Navia’s visual identity
Navia is a residential project and for us it is a living thing that is always growing. By receiving continuous feedback from the respected employer with numerous meetings and holding meetings with The One’s marketing and creative team, we reached the best idea and final decision about Navia’s visual identity. The One is proud to be the only collection that, in addition to the development and sales space, has started building brands and projects with a deep and scientific perspective, and has built this path and will continue it. The One is proud to be the only collection that, in addition to the development and sales space, has started building brands and projects with a deep and scientific perspective, and has built this path and will continue it.
پروژه ناویا یکی از کارهای مسکونی شرکت دوان در شهر تبریز است که با ویژگی‌های خاصی از سمت کارفرما تعریف شد. با استقبال از تفاوت‌ها و رویکرد فکری کارفرما، گام در این پروژه گذاشتیم. ناویا به معنی ناو، کشتی و سفینه است و ماجرایش از آنجا شروع می‌شود که قرار است ساکنان آن جدای جهان بیرون آرامش و امنیت را تجربه کنند. پروژه‌ای که رویکردی مدرن و خلاقانه دارد.
ناویا به صورت یک مجموعه چندکارکردی، شامل برج‌های مسکونی و ساختمان‌های اداری، تجاری، خدماتی، فرهنگی، آموزشی و درمانی، نیازهای حوزه مسکن را در شهر تبریز پاسخ خواهد داد. پروژه مسکونی ناویا در زمینی به مساحت ۵۴۵۰۳ مترمربع در ۲۰ بلوک در شهر تبریز واقع شده است و در مرحله ساخت قرار دارد. هدف اصلی توسعه آن بازآفرینی شهری محلات قدیمی شهر تبریز با رویکرد «کار و زندگی» می باشد. این پروژه قصد دارد کانسپتی جدید را در خصوص سکونت در برج‌ها یا مجتمع‌های مسکونی پدید آورد که حیات اجتماعی اشتراکی در آن نقش حیاتی و اصلی را ایفا می‌کند. از دیگر ویژگی‌های این پروژه استفاده از نیروهای مجرب و بهره‌مندی از روش‌ها و شیوه‌های نو برای پیش‌برد مسیر پروژه است.
برای کسب اطلاعات بیشتر درباره پروژه ناویا با شماره تلفن ۰۹۱۲۳۹۶۷۷۷۷ تماس بگیرید.