Development solutions services refer to the separate provision of each service from the “development management” integrated service set depending on the client’s needs. “Marketing and sales engineering” is the main type of service in this category, which is said to provide integrated services from value engineering and project branding to delivering the product to the market audience.
About 50 years ago, a concept called “Sales Engineering” was born in order to change the nature of products. This concept entered the professional literature when the goods became specialized, technical, technological and complex. Despite the change in the nature of products, the market needs sellers who: 1) be able to convey all the features of the product correctly and clearly to their audience, 2) They can convey the precise needs of customers to manufacturers or service providers and help them in the process of product modification. 3) To have the ability to manage after-sales services, in which the seller has a boundary between the buyer and the producer and can convey the customer’s demands to the producer.
“Marketing engineering” is a creative field in the field of marketing. Marketing engineering seeks to discover creativity in accordance with the product and strategic goals of the organization for the best possible marketing of products and services, the focus of which is not to rely and insist on the usual marketing methods.
Dovan Iranian Company entered the market when there was no need to receive services in the construction industry. Considering this issue, we developed the extensive services of a development company according to the needs of the Iranian market and offered our services under the title of “Marketing and Sales Engineering” in the construction industry. The prediction of Dovan Iranian company was to choose marketing and sales engineering as the initial move to reach global business standards in this field. Today, many Iranian companies operate under the name of marketing and sales engineering, while the main structures do not understand this concept and do not follow it. Devan Iranian company designed and founded its service business model based on “making money from the result”. This means that despite providing all the services a real estate development company can offer, we generate our income through sales. Dawan Iranian Company introduced three new areas in its consultancy services in this sector:
Financial management and engineering economics in the construction industry
Marketing and sales from the study phase to sales and operational services
Value engineering and technical-engineering consultancy
With the slogan: In the new era, it is not possible to have a successful business in the construction industry without considering the comprehensive model of strategic management in all decisions and not looking at each of these areas in isolation. Therefore, considering the feedbacks of each department in other departments and analyzing the situation in each period after each internal and external change, re-optimizing all activities was put on the agenda of this company.
Marketing and sales engineering contracts are established in Devan Iranian company when this company is able to modify the existing structures in accordance with the designated audience group. These types of contracts are made exclusively in Dovan company.
During the fluctuations of the real estate market, it has become a challenging issue for many investors, owners of construction companies or government institutions to build or invest in construction projects. Many projects are stopped in the middle of construction or remain for years without physical progress, many construction projects do not receive proper public reception after completion, the profit from the sale or transfer of many projects is in accordance with the forecast and level. Investors do not expect, or even many of these projects face the problem of residents’ or tenants’ dissatisfaction after a short period of prosperity, all of which have made large investments in this industry a high-risk choice.
In a short period of time, opportunity studies present choices to the investor, which are considered the best possible options according to the abilities and limitations of the employer group, the current conditions of the real estate market, the current knowledge and many years of experience of the consultant team. In fact, opportunity studies tell you what identity the project should have according to your conditions and facilities, how it should be defined physically, what are the best possible uses for this project, what is the best method of financing, what is the best time frame for selling or handing over. There are times, which are the best terms of payment and pricing with the highest return on investment and the lowest risk, and finally, what marketing, branding and sales tools this project needs. Opportunity studies are an abstract of knowledge, experience, research, market studies, consensus, and opinion interaction, the result of which is the creation of development scenarios and finally a superior scenario that can be used as a guide for executive groups and most importantly, design and architecture consultants. and reduce the risks of investment.
Unlike opportunity studies that are done before the construction stage or in the first stages of development, “value engineering” services are provided in order to review and modify the design of projects under construction with the aim of improving project performance. With our long-term experience in the construction industry, benefiting from the opinions of experts in the construction industry and relying on the world’s current knowledge in various sectors of development; We are trying to ensure that these projects face less risk in terms of financing, sales plan, and market acceptance during the construction and completion process, and are considered more favorable projects from the point of view of the beneficiaries at the time of delivery. Getting to know the needs of the audience in residential, office and commercial buildings and mastering new standards and concepts in each field can cause favorable changes in terms of creating comfort for the users, which has helped to create a premium in the building and the project. makes it more profitable due to the increase in market demand.
Ignoring the common inflations in the real estate market, considering the price of land, permits, construction costs, etc., in large-scale constructions, we see minimal profit and even economic inefficiency in many construction projects. Now the question is raised, how can construction projects be made profitable and premium pricing strategies formulated for them? Today, the internationalization of the market scale and the intense level of competition have caused the business market actors to seek to increase the quality of their activities in the form of becoming a well-known brand and thus, to premiumize the price of their products or services. This issue is also true in the real estate market, and a more careful reflection on the needs of the market has caused the concepts involved in the branding of a building to change and evolve.
Until recently, the value of the real estate brand was determined by its location, and the slogan location, location, location was one of the most common strategies of builders to turn a building into a reliable brand. The name and reputation of the building’s architect is also considered as one of the other factors to rely on in order to turn a building into a brand. Today, however, a new concept is emerging in branding, which is determined by four factors including “location, performance, service and mental image”. In our opinion, in today’s conditions, the only possible solution for making a project profitable is to consider all these four factors from the decision-making stage to create a project. Creating an efficient concept in accordance with the needs of the market and according to the new concepts of the building, defining the set of services needed to increase the level of well-being and satisfaction of the users of the building and defining the appropriate tools to strengthen and improve the mental image of the audience towards the project are among the services that the company provides. Dovan Iranian provides the employer group in the form of a set of consultants.
The construction industry can be considered one of the most attractive, sensitive and influential industries in the world today. The technological advancements of this industry in the existing competitive and complex markets have not only governed it by interwoven multi-dimensional variables, but also the increasing intensity of the changes of these influencing factors, the survival of companies and businesses related to this industry. made challenging. In order to accurately understand the demands and needs of customers, which are constantly changing, on the one hand, and to provide solutions based on full insight into the supply of products and services, and to understand the changing market demand, on the other hand, the presence of a professional and expert team that can It seems necessary to implement related processes in an integrated and conscious manner. Since the process of marketing and sales engineering is a long-term and comprehensive process that takes into account all the effective variables, Devan Iranian company, relying on its studies and experiences in this industry, conducts all the activities related to marketing and sales engineering in a model according to It has been implemented with a comprehensive strategic management model. Having a strategic and long-term view of the project increases the degree of confidence in the successful completion of the project and reduces the risk. The strategic managers of Dovan company, relying on all the experiences gained from the implementation of development patterns in the projects of this company, with their mastery over various areas of the real estate industry, studies related to branding, marketing and sales activities of construction projects in the form of consulting. strategic and in the framework of foresight based on strategic analysis. Some of the influential areas in strategic management in the real estate industry include the following:
Devan Iranian’s years of strategic consulting experience for business owners in shopping centers has turned into valuable treasures of experience and creating integrated connections with retail sector activists. The Doan team in the department of managing the establishment and operation of shopping centers seeks to create added value according to the potential in commercial projects, which includes issues such as creating fundamental changes in maps, determining the identity and positioning of the project, arranging efficient classes, managing leases. , management of operation and all aspects influencing the success of shopping centers. According to Doan’s team, creating a brand and positioning shopping centers among the target community is one of the most important actions of the launch teams, which will come from mastering the world’s current knowledge, experience and intelligence.
According to Doan’s team, the success of shopping malls depends on the integration of exploitation strategies from the first step of brand definition. Shopping centers are like a living organism, the success and life of each department is tied to the success of other departments
