The project of development, construction and operation of Vitus residential tower in Nowshahr city was defined in line with the activities of The One Iranian company as a developer of construction industry and real estate. In this regard, specialized “market research” and compilation of “opportunity studies” reports were placed on the agenda of the development and marketing team as the first step in creating a new brand.

as a result of these studies, by determining the main audience group, the needs of this group are taken into consideration by considering new approaches in creating residential project brands as the core of development planning. On the other hand, opportunity studies will reduce the risk factor as much as possible by modeling different scenarios that can be imagined for construction and development, and will maintain the desirability of investing in a successful residential project at the highest level.

From the point of view of the The One Iranian running development team; Branding in the construction industry is the result of multiple factors, the desirability at all levels will create a product that is liked by the target group. Choosing the location of the Vitus project, in the vicinity of Nowshahr Port and in the neighborhood of Rooz Bazaar of this city, was the first step in creating this brand!

“Location, a strategic choice for creating a brand in the real estate industry”

Creating “proper performance” in the branding of residential towers is the next step in this way. We have defined proper performance in this project as follows:

Vitus is a residential tower that is defined for a special audience group who are looking to buy a second home in a residential tower adjacent to the city’s recreational facilities. This group prefers to choose their second home in the neighborhood of the sea and in a tower with recreational facilities that provide the possibility of being in a dynamic and young society. The residential units of this tower are designed for families of the young generation who are familiar with the world’s modern technologies and have a special type of residence concept in mind. The shared spaces of this tower are designed for the taste of the young generation who have defined a new style of work, recreation and being together.

providing exploitation services in branding residential towers, especially in the second housing category; One of the basic factors in creating popularity in a long period of time is that this is followed up through a specialized company in this field. It should be noted that the provision of specialized operation services can be provided in the best and most favorable possible state when attention is paid to its infrastructure in the design. and finally creating a favorable mental image in the society in such a way that the owners feel safe about the brand they invest in and are proud to be in it; Among other specialties of The One Iranian is in creating a residential brand.

Vitus residential tower is defined in front of Nowshahr port and soon the activities related to its design and construction will begin. For more information, you can call the office of The One Iranian company at 021-91322225.