Designing the environmental billboards of the Rasht Citadium project is a complementary activity in line with the branding activities of this project. The project under construction of Rasht Citadium considers the main method of communication with its future contacts through the design of events and person-to-person communication.
However, the principle of accessibility requires that the means of communicating with the project be available to everyone. In this regard, the marketing department of The One Iranian Company chose the road access route to the Rasht Citadium project for displaying billboards. This route, in addition to the main ring road of Rasht city; It covers from the side of Tehran to the Citadium project and from the side of Lahijan to the project, with the aim of being seen by intercity travelers of the province, travelers to Gilan province and also residents of Rasht city.
The design of the billboards of the Citadium projects has been done with the aim of displaying the slogans, promises and familiarizing the audience with the face project. On the one hand, seeing the future view of the project and keeping it in mind, and on the other hand, providing ways to communicate have been the two main goals of designing Rasht Citadium billboards. The different steps of the design have the aspect of information, news and familiarization with the Citadium brand, and it has progressed with a very slow slope and gradual steps towards advertising or attracting investment and rental contacts.
Citadium is the largest entertainment business center in the north of the country and the Citadium brand is considered as a destination for all family members. The One Iranian as a strategic marketing consultant as well as managing the development of this huge project; He has always tried to establish deep and basic relationships with the people of Gilan province and avoid superficial advertising methods.
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To learn about the largest entertainment business center in the north of the country, visit the Citadium website:
