The Marketing and Branding Department of The One Iranian Company designed the logo and visual identity of the Vitus residential project, inspired by the project’s identity and environmental elements.
Creating a suitable and creative “mental image” in construction projects is one of the most important factors in branding in the construction industry, which, along with other three factors, is a unique location, providing distinctive services and defining attractive performance; They form the foundations of branding. The mental image is dependent on many factors, which include narratives, stories, news, creative means of informing and introducing the project to the approach and manners of the project’s human resources.
Naming, logo design and determining visual identity are among the basic commons in defining the mental image that shape the next activities. The naming of the Vitus project is derived from its meaning and is related to the location of the project. Vitus means the guardian angel of the port. The neighborhood of this project with the beautiful harbor of Nowshahr city fits this name well. Vitus has arrived with a message: My senses are focused and I have provided everything that modern man wants. My goal is to give meaning to comfort in today’s world.
Vitus logo is derived from many factors that create its identity. The English letter V derived from Vitus, orientation towards the north of the city and harbor, strength and stability, the waves of the beautiful Caspian Sea, correlation with nature and green spaces and plants, minimal design, in the turbulence of the function and the vitality of the primary meanings of this design. are logos.
Vitus is a place where you will feel relaxed. Vitus is like a haven to be away from the hustle and bustle of big cities. The image that can be seen from it is pure sea and pure forest. Vitus has made the dream shape of the house a reality. A safe and solid support in Nowshahr and northern Iran is the earth; With him, you experience a complete home.
The One Iranian, as the developer of Vitus residential project in the beautiful city of Nowshahr, has considered a different and unique positioning for this project among other residential projects in Mazandaran province. With a different approach to providing housing, Vitus residential towers are being built in the coastal city of Nowshahr with 134 units on 10 floors, providing unique services and unparalleled facilities and services.
To read more about Vitus residential project, please refer to the following link:
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