The entry of foreign companies into Iran and negotiations in this regard require more than chatting at colorful Iranian tables. This sentence is a protest that Bashir Anisi, an Iranian entrepreneur, mentioned regarding the challenges of Iran’s economy, after the lifting of sanctions and the entry of foreign companies active in the construction industry. Bashir Anisi, the top entrepreneur and CEO of The One Iranian Company, announced a warning about the process of business negotiations with foreign partners in the field of housing. The companies that come to Iran for negotiations face the challenge of lack of information in accordance with scientific principles and market research in the absence of written information about the construction industry. This incident has caused confusion and many problems for the negotiation parties.
He, who managed the development of a reputable foreign construction company in Iran many years ago, believes that meetings with foreign parties require more than chatting over delicious Iranian food, therefore, while introducing foreigners to the culture Ghani Irani, at the business dinner tables, it is necessary to provide written and reliable information from the market, and especially to provide the necessary letters in accordance with the business model of the negotiating party.
The CEO of the first market studies and marketing and sales engineering company in the country’s construction industry emphasized: Due to the existence of inflation in the construction industry, in the past years, builders and developers of huge construction projects have not attached much importance to the category of marketing and market research, and they predicted and managed the common dynamics in the economy with experience and intuition.
He stated: The lack of creation of national brands in the production and development of residential, commercial, administrative, recreational and tourist projects is a problem that has become a challenge after the lifting of sanctions because negotiations with foreign parties are hindered by a big obstacle called the lack of sufficient and necessary information to make a decision. construction for foreign parties has faced.
He continued by emphasizing that Iranian companies have scientific uncertainty about profit figures and cost prices. Currently, we do not have the power to make decisions for foreign parties because the request of foreign partners is to submit proposals for cooperation in the form of proposals or Opportunity Studies (OS), which, unfortunately, Iranian companies are either not familiar with its basic concepts, or if they are familiar with the necessary standards for review Foreign companies do not have.
The founder of The One Iranian Company explained about the solutions to solve the mentioned problems: Due to the novelty of the subject of sales engineering in the construction industry, several market research and sales engineering companies have been established in recent years, and it is recommended that domestic companies take advantage of these experiences by referring to them and prepare themselves for negotiations as well as possible.
In explaining his discussion, he also said: If Iranian companies are looking for new and suitable contracts, they should know that it is necessary to compile the business plan of projects and carry out opportunity studies and market research with the standards demanded by foreign parties.
He emphasized that Iranian companies should be sure that if they use scientific methods, they will be well received because the country’s construction industry is in all sectors of contracting, technical engineering, urban construction, high-rise construction, entertainment business centers, architecture, capital. put and… It has many attractions for foreign parties.
