These are developers (commercial real estate developers) who give meaning to design and architecture! The identity of design and architecture in the construction industry and especially for commercial centers should be such that it not only differentiates the commercial center from other competitors, but also responds to the needs of the market and society. Here, the companies They are developers who, according to the desired performance, competitors, location…. guide the architecture and design of shopping centers in a direction that people will be attracted to these centers today and in the future.
Development solution companies were formed following the expansion of the global market and the emergence of competition. this Companies in the construction industry are prominent consultants and specialists who provide technical and scientific advice to the employer from the time of idea generation and initial decisions for construction to the operation stages in order to achieve the highest value of the projects. This knowledge is considered an emerging knowledge in Iran and The One Iranian is the first development solution development company in Iran in the field of construction industry.
The activities of the developer company and the activities that we refer to as development in the construction industry include things such as market research, marketing, design, construction, project financing, accounting, identifying the project and branding, holding marketing campaigns. , real estate management until selling or renting the property to end users, etc., which has a long cycle. In fact, the process of real estate development is a continuous process and it is a continuous process until reaching the highest and best value of using the property.
One of the fundamental things that is very important and vital in the development process in the construction industry and is the first step and the foundation of the subsequent activities is the concept of building positioning and branding. Creating a brand in the construction industry is related to the location, design and performance, services provided, and in general, the image that users have of the building. Since today users and customers themselves play a role in the construction process, the branding of a building cannot be considered as a definite thing, but The developers of the construction industry should prioritize the design and architecture of their buildings through a continuous process and by forming an interactive relationship with the audience.
The One Development Company, as the developer of the Citadium entertainment business center project, is present with the client from the initial ideation stage and the creation of the project concept to the final stage and reaching the best value of using this project. Develops the development plan in such a way that not only the physical design of buildings is considered, but also in all dimensions of development from architectural design to the performance and services provided by the building and…. Pay attention to the interaction of the contacts with the business center and their level of satisfaction. The flexible development plan formulated for Citadium by developing innovative and creative charpubs will lead to the long-term survival of Citadium entertainment business centers and Citadium will be developed as a brand that can respond to the needs of the market today and in the future.
The development process of Rasht Citadium started with market research and recognition of possible competitors, knowledge of the city’s culture, investigation of people’s interests, tastes, city’s shortcomings…. and the initial concept of Citadium was formed based on comprehensive research. The development team of Citadium seeks to provide a suitable response to the needs of the city and region by removing Citadium from single-function activities. Considering this issue, the initial architectural plan of this commercial center was formed as a three-story building under the supervision of the development team.
Applying a flexible approach in the development of Rasht Citadium, the possibility of changing the facade, adding a floor as a cultural floor and Also, the smart strategy of building the Citadium in two phases has provided the possibility of changing the architectural plan while doing the work without interfering with the physical progress. The frameworks set by the development plan for the architectural design and architects of the Citadium project guided the Citadium in the direction of adding a suitable space for recreating cultural and social interactions as a fourth floor to the complex. Rasht Citadium plans to become a brand in the field of business centers with a flexible approach and change according to the needs of its audience.
Also, the presence of the Citadium team in Urmia during the construction of the first phase of the project and the interaction with the audience of the commercial center during the construction of phase one and after the construction and operation of this phase gave a comprehensive and complementary view of the needs and tastes of the audience and the shortcomings of the city, as well as the architectural design. and change the identity of Citadium according to the needs of the audience.Ci The design of the second phase of Urmia Citadium has been redesigned in order to brand Urmia Citadium as a suitable business center for the people of the west of the country.
Today, we see the expansion of commercial centers in all the cities of Iran, which shows the need of the modern society, but if these centers are all built in the same way and without regard to competitive advantages, only by copying each other, will they all be successful? Can they be equally successful? Or should there be something more than this in each of them to draw people to these centers to use services today and in the future? The development that The One Development Company is looking for is a forward-looking development that creates a distinctive effect.
