After the JCPOA, we see representatives of foreign companies entering the country to study the market and conduct negotiations with Iranian parties. Often, the focus of these negotiations is the amount and manner of investment by foreign companies in Iran, and the question that comes to mind is to what extent Iran needs foreign investment.
According to Pana news agency, Bashir Anisi, the CEO of The One Iranian Company, as the first marketing and sales engineering company in the construction industry, analyzed by posing these questions: Do we need foreign investment in all sectors and areas? How long does the entry and investment of foreign companies take and what are the challenges? He said: It must be acknowledged that for a country like Iran with a large consumer market and unique geographical conditions and a developing economy, a ceiling for investment cannot be defined.
This is especially true in the infrastructure projects of road construction and development, road construction, railway network, airline equipment, mines, transportation, oil and gas, etc., which receive the largest amount of capital from the government and large economic enterprises. Semi-private and private attracts, more evident. This is especially true in the infrastructure projects of road construction and development, road construction, railway network, airline equipment, mines, transportation, oil and gas, etc., which receive the largest amount of capital from the government and large economic enterprises. Semi-private and private attracts, more evident. Should we look for the wealth of foreign companies or take advantage of their knowledge in managing and providing the necessary services?
Bashir Anisi, the selected entrepreneur of the Iranian Youth Festival in the service sector in the construction industry, added: For example, in the development of the construction industry and real estate development companies (developer companies), we are witnessing excessive inflation of capital (land, half-finished projects) in companies, and the thinking of capital management in these companies is still immersed in the philosophy of production. It is a philosophy whose use-by date only worked when the demand in the market was more than the supply, and the applicants stayed in line to buy whatever was produced, and inflation covers the problems and defects of an inefficient production.
Currently, with the change in the behavior of buyers and consumers and with the establishment and establishment of specialized companies in this field, several companies in the specialized field of this industry, there is a serious vacuum of lack of service companies, lack of sufficient knowledge, lack of management experience, lack of familiarity of managers and Experts with investment companies in the field of real estate are felt more than ever.
The CEO of The One Iranian Company, the first marketing and sales engineering company in the construction industry and the chosen entrepreneur of the Ministry of Labor in 1987, believes: “Knowledge is better than wealth” which means that construction companies can use the upcoming opportunity in negotiations with foreign companies in knowledge-based areas such as project management development, property management, mall management, branding techniques, etc. and instead of Waiting for the re-inflation and pressure on the production philosophy, product philosophy and sales philosophy with the help of science from the experience of foreign companies in branding and creating added value and be sure that today’s intelligent audience of the construction industry will understand the differences in service delivery, type of concept designs, marketing and sales methods, after-sales services, etc. will be recognized.
According to his belief, today the knowledge of capital management and production management in the construction industry is taught in the largest universities in the world, and it is easy to transform the construction industry in the country with the existing funds of the country and according to the current knowledge. In today’s world, the motto location, location, location in the real estate industry has been replaced by location, service, performance, and image, which can only be achieved with relevant knowledge and sufficient experience.
