For the second time, The One Iranian’s company put cooperation with a reputable international company in the field of development and location in its list of executive projects.
Business development has different dimensions, one of these dimensions is agency development strategy (development through franchise) and one of the most important measures in the field of franchise is location. In choosing a place, it is very important to have a correct and comprehensive understanding of the services that can be provided and to know the target customers receiving those services. Providing the right service at the right place for the right audience guarantees the success of the business. In this regard, multi-step measures are planned and implemented to find the right answer.
This time, The One Iranian Company was chosen as a consultant for the development strategy of an international sports complex. In the course of this cooperation, the identification and formulation of the development strategy in the marketing department of The One Iranian Company was put on the agenda.
Sports clubs specialized in bodybuilding in Iran have a very limited audience and according to the studies, the penetration and attraction of their audience in Iran is only 2%. Several factors such as lack of financial ability, not having enough time, lack of self-confidence to attend a sports space, etc. have caused these spaces to be used only by a limited group and not be inclusive. Also, other factors such as non-standard ambient light, inappropriate interior design and arrangement of devices and lack of additional training and lack of customer relationship management cause users to not be highly satisfied with sports spaces.
In the same direction and knowing the problems on the way for the lack of sports clubs, a reputable international brand with a detailed study of the Iranian sports market, intends to enter this market. This sports brand plans to enter Iran’s sports space with new solutions for all existing problems on the way to the development of fitness clubs.
At the same time as compiling and developing the framework and business model for entering the Iranian market by this sports brand, the senior managers of this group cooperated with a consulting company in the field of real estate and real estate, which deals with the Iranian market, the way of negotiations, marketing methods and positioning and recognition. They consider it necessary for the audience to have complete mastery in this field. Developing development strategies in Iran’s real estate market requires sufficient experience and knowledge by local experts, and in this regard, the managers of this Varshi complex have chosen The One Iranian Company, the first marketing and sales company in the construction industry, as a development consultant among other complexes. And the cooperation agreement between the two companies has been closed.
Previously, The One Iranian Company has been responsible for the development and positioning of a reputable international retail brand. The successful experience of this company in market recognition, selection of development positions and accurate positioning in accordance with the client’s needs, has provided a very good experience for this company in formulating positioning strategies and market recognition.
