Today, on the third of Bahman 1402, at seven and eight, we had the honor of hosting a group of great people in the construction industry. In a 3-hour workshop, Mr. Bashir Anisi, the CEO of The one Iranian Company and the head of the Tehran Entrepreneurs Association, discussed the concepts of brand positioning and property management in premium strategies in high-rise buildings.

Among the main questions that were addressed in this workshop:

1. Why the construction of tall buildings in the country does not have enough economic benefit?
2. How can the construction of tall buildings be beneficial?
3. What are the different pricing strategies and the premium strategy?
4. What is the concept of asset management and property management in the construction industry?

Also, in this workshop, we further introduced the Rasht Citadium project and explained what strategies we used in the premiumization of Citadium, and also pointed out the differences of the Rasht Citadium entertainment business center compared to other shopping centers.

Also, if you are interested in studying these topics, you can download and read the articles of this workshop by referring to the articles section of the website.